Connecting over 900 million users worldwide, LinkedIn is where careers are built, deals are made, and companies can showcase their services with a large network. But here’s the thing: your company page is only as strong as its employees. Ideally, your LinkedIn profile showcases your company culture and amplifies your brand’s voice.
When company employees are active on LinkedIn, they become your most authentic brand ambassadors and send the strongest possible message to your target audience. This can draw in a goldmine of potential talent and networking opportunities.
In this guide, we’ll walk you through 9 practical strategies to get more employees on LinkedIn and maximize team involvement. We’ll cover everything from creating a killer company page to motivating employee participation. Ready to supercharge your organization’s online presence and boost your credibility? Let’s dive in.
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Why is Gaining More LinkedIn Employees Valuable?
First of all, the number of employees your business has on LinkedIn sends an instant and influential message about your brand to other users. It’s a digital representation of your company’s size, reach, and potential impact. But why exactly is growing your LinkedIn employee base so crucial? Because, among other things, it helps you do the following:
1. Build a Stronger Company Network
More employees on your LinkedIn profile means a wider web of connections for your business. Each team member brings their own professional circles along for the ride, expanding your company’s reach in a big way. This broader network opens doors to new partnerships, collaborations, and business opportunities you might never have discovered otherwise.
2. Easily Attract Top Talent
A robust LinkedIn presence can make you a far more tempting prospect for qualified candidates. When potential hires see a thriving community of employees, they’re more likely to see themselves as part of your team. This makes your job posting efforts more effective, helping you meet your hiring goals faster and with less fuss.
3. Increase Brand Credibility
When you establish a large employee base on LinkedIn, it boosts your company’s visibility and legitimacy. It shows that real people stand behind your brand, each contributing their unique skills and experiences. This human element helps to showcase your company’s culture and values, making your brand more relatable and trustworthy to potential clients and partners.
4. Enhance Recruitment and Hiring
LinkedIn is a powerhouse for talent acquisition. The more employees you have on the platform, the easier it becomes to find employees through internal referrals and extended networks. Your company will appear more frequently in search results, helping you attract a diverse pool of candidates and streamline your hiring process.
How to Increase Employees on LinkedIn
Increasing LinkedIn employees isn’t a one-time-only task but an ongoing strategy you need to nail. The good news is that with the right strategy, expanding your employee base on LinkedIn – and unlocking a world of networking opportunities – doesn’t have to be difficult.
Here are some tips that are tried and trusted by the most successful players on LinkedIn, to help you gain more employees and make your LinkedIn business page shine:
1. Buy LinkedIn Employees
The fastest way to get things moving is to purchase LinkedIn employees. This instantly makes your business look more established, attractive, and worth checking out. Every employee you buy also helps influence the LinkedIn algorithm, boosting your visibility and reach.
At GetAFollower, you can buy real LinkedIn employees who are 100% authentic people to provide genuine engagement for all types of businesses. Our active, engaged users sign up organically and boost your company profile. And for added assurance, we offer a full money-back guarantee and even a 60-day retention warranty. There’s no quicker or easier way to breathe life into your company page and give your business a real shot at standing out in your niche.
2. Optimize Your Company Page
A well-crafted company page is crucial to sending the right message on LinkedIn. Make sure you fill out every section completely, using high-quality images that reflect your brand identity. Craft a compelling “About” section that clearly communicates your company’s mission, values, and unique selling points.
Regularly update your page with fresh content, including company news, industry insights, and employee spotlights. Use relevant, SEO-friendly keywords in your descriptions to improve searchability. This page is the first impression potential employees and clients will have of your business, so it needs to make a good impression.
3. Ask Employees to Set Up LinkedIn Profiles
This is a big one: motivate your existing team to create and optimize their LinkedIn profiles, then link them to your company page. Communicate the benefits of a professional online presence – how it enhances their personal brand while contributing to the company’s overall profile.
Offer guidance on profile optimization, including professional headshots, comprehensive work histories, and how to stand out. Remind new joiners to update their profiles as soon as they’re hired, connecting with your company page. Better yet, consider running a workshop or creating internal guidelines to help employees craft compelling LinkedIn profiles aligned with your brand.
4. Post Engaging Job Listings
With the steep competition on LinkedIn, it’s vital to create job listings that stand out in the LinkedIn feed. Write attention-grabbing titles that accurately describe the role while using industry-relevant keywords. In the description, balance compulsory qualifications with the most exciting aspects of the job and your company culture.
Keep it concise, use bullet points for easy readability, and highlight unique perks or growth opportunities. Update your job posts regularly to maintain their visibility in search results. Also, encourage your employees to share open positions within their networks, expanding your reach to passive job seekers who might not be actively searching for job boards.
5. Use LinkedIn Recruiting Tools
LinkedIn’s premium recruiting tools can supercharge your hiring efforts. LinkedIn Recruiter, a powerful hiring platform, offers advanced search filters to pinpoint ideal candidates based on skills, experience, and location. It also provides InMail credits for direct outreach, which can be a huge help.
The job slots feature allows you to post and manage multiple job openings, with real-time analytics to track performance. While these tools don’t come free of charge, they can significantly streamline your recruitment process – especially for roles requiring niche skills or extensive experience.
6. Encourage Employee Advocacy
Don’t just sign them up – transform your current employees into brand ambassadors on LinkedIn. Start by developing a clear employee advocacy program with guidelines on sharing company updates, job openings, and positive work experiences. Provide employees with engaging and shareable content, such as company blog posts or industry news.
Consider implementing games, challenges, or incentives to make advocacy fun and rewarding. Highlight and reward employees who actively engage in advocacy efforts, showcasing the positive impact of their involvement. This will attract more potential employees and strengthen your company’s online presence and credibility.
7. Showcase Company Achievements and Milestones
Celebrate your company’s successes and major milestones as openly and proudly as possible. This could include winning industry awards, reaching significant growth targets, launching innovative products – anything that’s a big deal to your business. Share any case studies of successful projects, and positive client testimonials.
When announcing achievements, focus on the team effort behind them, showcasing the talented individuals who make your company what it is. This can be a great way to enhance your credibility, while at the same time giving potential employees a look at what it would be like to work for a successful business like yours.
8. Promote Your Company’s Culture
Take every opportunity to bring your company culture to life with engaging LinkedIn content. Share behind-the-scenes (BTS) glimpses of office life, team-building activities, or volunteer events. Highlight employee stories and career growth journeys, including celebrating their successes. Mix things up with video content to showcase your work environment and team dynamics.
Post about your company’s values in action, such as sustainability initiatives, diversity programs, local cause involvement, etc. By authentically showcasing your culture, you’ll attract candidates who share your company’s principles, and are more likely to thrive in your environment.
9. Engage with Relevant LinkedIn Groups and Communities
Lastly, it always pays to actively participate in groups related to your industry or areas of expertise. Join groups where potential employees or clients might be active, and dive into the discussion. But don’t just join – regularly share insights, answer questions, and engage in meaningful discourse.
This can position your company as a thought leader, increasing your visibility and credibility in your field. Encourage your employees to participate in these groups, expanding your company’s reach. Share job openings or company updates in these communities when appropriate, but always prioritize providing value over direct promotion.
Final Thoughts
Your employees are your most valuable business resource, as they represent the heart and soul of your organization. Hence, any investment in your LinkedIn presence is an investment in your team’s growth and your company’s future. As you experiment with these strategies, remember that genuine connections are at the core of LinkedIn’s power. Engage actively with your network, share valuable insights, and make the effort to build meaningful relationships.
An established LinkedIn presence helps you attract top talent and opens doors to new opportunities, partnerships, and innovations. By focusing on authenticity and genuine engagement, you’ll create a dynamic LinkedIn ecosystem that propels your business to new heights – even in the most competitive niche.
