20+ Creative Ways to Get More iOS App Installs

You have spent a lot of resources and hard work to create your app. And now comes the final part: investing in-app marketing to get more installs. There’re a lot of benefits to buying iOS app installs. If more people download your app, it will stand a chance of being included in the Top 20 apps for iOS. Apps with a greater download number rank better in the Apple play store.

A good rating will help increase your app’s reach. But making your product stand out in the host of similar apps is a little challenging. You have to make efforts to increase visibility, We have come up with some easy ways to help you get more iOS app installs and grow your download count.

These tips aren’t limited to only one mobile operating system. And you can use them to increase user engagement on the app developed for a different OS.

20+ Effective Ways to Increase iOS App Installs

In June 2021, Apple App Store had 4.5 million apps. This number marked a 7.5% increase as compared to the prior year. In October 2022 alone, around 36,600 apps were released on the operating system.

It shows that the number of apps is increasing rapidly, and you must employ several marketing tricks to boost your app’s reach. We have shared the tips below to help you gain an even greater number of downloads.

Design a Creative App

You may already know about the latest buzzword – UI/UX design. It deals with an app design that is focused on user experience. When creating an app, you have to keep your target audience’s needs in mind. How are they going to use the app?

Will it be strictly on mobile phones, or do you need to have a web version as well? Take the app Medium, for example. Aspiring writers use it to write long-form articles. The app has two versions: desktop and mobile. Understanding how your audience will use the app is important when you’re finalizing the app’s layout and design.

Create a Breath-taking App Icon

We’ve already mentioned thousands of apps on the play store. You have to create a design that is distinct. Your app’s icon should be more visually appealing to attract a greater number of users towards it. An eye-catching icon will increase the number of downloads and ensure that your app piques users’ interests who already have various apps installed on their phones or desktops.

Add Popular Keywords

All websites and apps depend on their ranking on various search engines. Most people aren’t going to search for an app with its name. They will want to know about an app relevant to their needs.

Adding common and most-searched keywords in the app’s title or description is important to make it more searchable. You will also have to ensure that your app is relevant to users’ needs. The higher the relevancy of apps, the greater the number of iOS installs.

Create a Perfect App Title & Description

The app’s title should be catchy and unique – something that can grab the users’ attention – and the description should detail what a user can get out of the app. When deciding on the name, go with words that are easy to remember.

Most marketing experts advise new app creators not to clone the existing names. Thoroughly researched to see that the title is not present anywhere on the web. Be creative and play on words to come up with a unique description.

Upload High-Quality Photos

When users come to the app store to download the app, they look at the visual images that appear right below the install button. These photos help them identify how an app will appear on users’ screens. These things help people determine whether they are going to download the app or not.

You should take great screenshots of the app’s stills and post them on the app store, ensuring that the images will attract a good number of eyeballs. High-quality photos will go a long way in increasing the number of downloads.

Make Demo Videos

Sometimes pictures are not enough to give a sneak peek into what the app looks like. What should you do then? Here’s an option for creating app demo intro videos to give users a better understanding of all the app’s functions or to understand how it will work. These clips are also advertised on multiple networking sites – Facebook, Instagram, Twitter, etc. – to get more people to talk about them.

Use Pop-Ups Tools

Pop-up tools are short messages that appear as soon as you open a page. These play a crucial role in converting warm leads. You can use a review or rate card. The best tactic that marketers use is to ask for a general subscription from visitors. A form pops up as soon as you land on the page and asks for your email.

It helps the brand maintain a mailing list to send promotional messages to the customer base. Also, you may use this tool for amazing advertising discounts that may make visitors click on the app to download it.

Optimize your iOS App Store

It is important to bring your app in front of its targeted users at the right time to get the desired results. Prioritizing ASO (app store optimization) will help generate curiosity in more people. Certain tips can work in improving the search rank of your app:

Do keyword research to include the relevant words in the app name, description, and other relevant fields.
Be more creative when presenting your app’s product page.
Thumbnail images used in app stores will also increase the click-through rates (CTR).

Set up Ultimate App Localization

If you want your app to get promoted in multiple countries, you should use the app translation feature to reach people worldwide. Setting your app in various international languages will make local people in various parts of the world download the app.

Grow Your Online Presence

There’s a concept in psychology called social proof – this idea explains that many people copy the behavior of those around them. You have to use the technique to reach your target audience. If you have a strong online presence, more people will come to know about you.

Run ads on all social networks, use blog content to explain the app, and collaborate with bloggers to promote your app. If you’re all over the internet, more users will come to know about you.

Ask & Get Good Ratings and Reviews

Find out what people are saying about you! It is a continuation of what we defined earlier. People love to participate in whatever is trending. If people are talking about your app – and have good things to say – others will also get excited to try it out.

You will have to generate more positive reviews for your app to increase the download rate. You may consider using creative pop-up screen text to compel users to rate your app.

Encourage Customer Reviews & Testimonials

App users like giving feedback but don’t want to do so in a vacuum. Apple App Store has a review option to know about user experience. You have to ensure that this section has positive reviews. The first step is to listen to what people are saying.

If someone has reported a bug or any other problem, you should drop them a reply, explaining to them how they can make their experience better. If someone is praising your product, you should acknowledge their comment and tell them that you’re equally happy to serve them. These gestures get more people to share their opinion.

Incentivize Your Customers

Those who love your products deserve some acknowledgment or incentives from your end. There are certain ways through which you can make them feel more appreciated. Here’s what you can do:

Announce a small discount for them on their next purchase.
Send a thank you gift – a small card and flowers.
Send them some promotional merchandise.
These tips will help you increase customer loyalty, resulting in better business opportunities.

Utilize Freemium App Model

Free apps are more popular among social media users. But you have your operation costs to cover, so you will have to devise a way to make your app profitable – or at least generate a good amount of money. You won’t charge anything for app downloads – increasing your conversion rate – but will offer additional features at a premium. Many app creators use this model to get more downloads.

Today, if something is not on social media, it is akin to not existing. Networking platforms are the perfect space to promote your apps. Here again, you will have to include the concept of social proof in digital marketing and let more people talk about your app.

Twitter, Facebook, and Instagram are popular apps where your advertisement will lead to an impressive CTR. Use all social networks to cement your presence.

Like a telephone directory that used to be a household item in the era of the prior-smart phone, business listing sites store the details of all available businesses. Your presence in such listings is crucial for the promotion of your brand. Ensure that you have given all the relevant information for people to discover you easily and install your app.

Promote App Via Marketing Strategy

Certain traditional content marketing methods can help spread the word. SMS and email marketing is an old concept that allows you to send emails/SMS to potential customers with a hard-to-miss email copy.

You will have to hire an experienced copywriter who can write compelling text, bringing customers straight to the app store. Also, social media influencers are the new rave. They offer marketing services to brands. You can collaborate with them to promote your product.

Focus on Word-of-Mouth Marketing

Modern marketing methods get you results in the quickest way possible, but it’s advisable to use traditional techniques and advertise your product on an even larger scale. It happens when your customers talk about their experience well with their colleagues and friends.

Consumers’ trust in a brand generates independently. People satisfied with your services will comment about you in Facebook groups or upload stories on Instagram. You can also ask loyal customers to post a story on their social network if they are satisfied with your services.

Social media is the biggest platform for brand reach. With millions of active users on different apps, your product is highly likely to get more visibility. To make the product unmissable, you can create luxury budget campaigns. Such organized engagement help expand your brand reach.

Almost all social networks – Facebook, Twitter, Instagram, Discord, etc. – support such marketing. You can run unique hashtags on Twitter to get more people to talk about your brand. Or, on Facebook, you can collaborate with different groups and ask admins and moderators to run contests asking people to install the app to enter.

Convert Website Users into App Users

Conversion of warm leads is simple than that of cold ones. It’s easier to get the attention of those who have already shown some interest in your product. Now that you have made users visit your site, the next step is to convince them to download the app. It can be done by creating an engaging landing page.

In digital marketing, such pages are created with one purpose: for conversion. You should create an engaging copy – it can have photos and videos – show how the app will look on your device and have a clear call-to-action at the end.

Collaborate with Influencers

People listen to the accounts they follow. Content creators have a good amount of influence on people who take their word seriously. For good ratings and reviewers, your go-to place should be influencers. They create unique content for different brands, and you can easily collaborate with them to monetize your niche app.

TikTok and Instagram influencers have more followers than those on other platforms. You should reach out to them and collaborate with them to get the word about your app. You can give discount coupons to influencers, which work as follows: these people will ask their followers to install your app and use the coupon/code to get discounts or any promotional materials.

Measure your App Users’ Performance

You can use various in-app tracking tools to observe your customers’ preferences and overall behavior. This data helps you know what your customers want and how to upgrade your app to improve user experience and lead to more app installs.

Also, listen to what your users say in the app store. You should quickly resolve any problems reported by them. It will increase their trust in your brand, making them promote your app.

Buy iOS App Installs

Greater iOS app installs will automatically increase your app’s popularity. The quickest way to have more downloads is to buy iOS App installs that highly increase its visibility. So, you can buy iOS App Installs from GetAFollower, which offers real accounts to download apps – which are traceable and that help to improve app ranking and score.

Here are some of the benefits of buying iOS app installs:

In-app growth
Increased app visibility
Increased conversion rates
Greater credibility
Higher chances of getting featured in the App Store
Improved user trust

You can easily avail yourself of these benefits if you opt to buy iOS app installs.

Final Thought

There are plenty of methods to help you get more iOS app installs. You have to be consistent to get the desired results. So, what are you waiting for? Get the number of your installs to keep growing by following these effortless tips. When you buy iOS app installs, the number of users increases.

It helps other people to develop trust in your product, leading to an increased conversion rate. You will also have the chance to get featured in App Store, which will eventually lead to more downloads.