Facebook likes plays an important role in how posts are prioritized on an Fb user’s page. To gain likes on Facebook is, therefore, a shared objective for most Facebook users in pursuit of their goals. However, simply setting up a profile and posting videos or pictures isn’t enough. If nobody likes your Facebook page or posts, no one will see what you have to offer.
Before we dig in, a few facts and figures to illustrate just how popular and powerful Facebook is right now:
- Facebook has 2.41 billion monthly active users
- Facebook is the world’s third-most visited website
- Facebook is the fifth-most downloaded free app in the App Store
- 71% of American adults use Facebook
- 51% of American teens use Facebook
- 74% of high-income earners use Facebook
- 74% of Facebook users log in to their accounts every day
- Facebook users spend 38 minutes per day using the platform
- 52% of American adults get news from Facebook
- 15% of U.S. social media users shop on Facebook
How to Get Likes on Facebook
Moreover, there’s also a misconception that being Facebook famous will require a huge investment. In reality, this is not the case. In this article, we will give you tips on how to get more likes on Facebook without paying over the odds.
Create A Great page
As touched upon earlier, your profile isn’t enough when nobody likes your Facebook page. Thus, to get more likes, gaining more followers on your Facebook page should be your priority. The question that now begs is how you can get as many likes as possible on your Facebook page?
An effective way to do this is to create an engaging, creative, and informative page. Your followers need a reason to visit and stay on your page. Consider adding relevant information about your page or brand. All of the information on your page needs to be accurate and up-to-date. Any inaccurate information will only result in negative feedback.
Also, it is a good idea to use photos that reflect your page. See to it that the photo is well-taken, attention-grabbing, and in an appealing color. Make sure that you use a recognizable profile picture and great cover photo to attract Facebook users to visit your page. However, while you are trying to promote your page, don’t make it come across as too promotional.
Use the invite button
Facebook will allow you to invite people to like your page. By making use of these relationships, you can surely boost the number of likes on your Facebook page. Make sure, though, that the people you’re inviting will be interested in your page. If not, they won’t help you achieve your goals.
If your page has less than 100k likes, the platform will allow you to invite people who have interacted with your page. The more engagement you receive, the more likes you will get on your page.
Post valuable content
Valuable content does not only mean content with substance. You need to make sure that it is shareable and has the capacity to go viral. Most Facebook publishers post funny videos, memes, and interesting photos on their page. This tactic is always effective to get more likes on the Facebook page, as most of your followers would share them on their page.
People want their newsfeed to be light, informative, and entertaining. Don’t make your feed too pushy and bombard your visitors with sales. Posts that are too serious will not generate more likes for your posts.
Being consistent in posting content on your page helps your followers receive messages you want to convey to them. They will understand what they can expect from your page, and if it’s a business or service, they will know how they can benefit from it. However, posting simpler for the sake of posting won’t be effective.
Your posts must be relevant, concise, and eye-catching enough to get attention. Always take the time to create good content for your Facebook posts. Moreover, it is also important that you post at the right time. Take advantage of the times when you think that people are active online. For instance, most people are active at night because they are either home from work or done with school.
Engage with your Audience
Making your audience feel at home or a part of your community will also help you have an audience on your Facebook page. To build a strong community, you need to engage and connect with your potential followers more often.
To do this, update your page by posting a video or a photo related to what your page is all about. This way, you are allowing them to know you or your brand.
The narration in your photos or videos will make them feel that you are speaking directly to them.
Moreover, another engagement tactic that you can try is to post more interactive posts that will encourage your viewers to comment on them. For instance, you can ask a question in your post to start a conversation with your viewers or followers.
It is also important that you are responsive to those who leave a comment on your posts. Unanswered comments or questions can be a deterrent for new followers. Keep in mind that Facebook is a social networking site, thus requiring you to be sociable at all times.
Cross-Promote on Other Social Media
If you’re into social media, chances are you don’t only use Facebook as a social media platform. As such, it makes sense to utilize every other platform for your brand. If you’re on Facebook for business and you have other social media accounts such as Twitter, Instagram, or YouTube, you might want to integrate your social media advertising and marketing strategy.
“Integrate” does not necessarily mean sharing the same post on all of your social media pages. Your Facebook followers may be different on how you interact with your Twitter followers, whereas YouTube fans may respond differently to your Instagram followers.
The point is every platform offers different opportunities that you can take advantage of. Hence, you can try promoting your brand on various social media handles you have.
Try Facebook Live
Some of the most shared or viral videos are Facebook Live videos. If you use a platform like a Facebook business page, you can advertise your products or services via Facebook Live.
You can gain more followers by informing your followers or customers that you do Fb live, say, every Tuesday.
Live streams are displayed on Fb live map. Thus, the more viewers you have, the higher the chances that your live stream can be seen on other user’s pages.
Partner with an influencer
One way to get real likes is to partner with an influencer. It doesn’t necessarily need to be a celebrity – just someone who has gained plenty of followers on social media. Do you have a friend who is well known in the community? Well, you can ask him or her to promote your business page on some of their social media pages.
However, the most effective way to benefit from this tactic is to recruit an influencer who has a huge follower loyalty. How can you determine that the influencer doesn’t have many loyal followers? Well, just look at the number of followers they have and the number of likes this person gets in each of her posts.
Someone may have many followers but is not effective for promotions. What does this tell you? If you recruit someone who doesn’t have a loyal following, their follower may not get interested in what this person promotes.
Host a Giveaway
Hosting a giveaway is also a fast way to gain more likes and boosting followers. Most people who host giveaways on Facebook ask their participants to like and share their posts as part of the mechanic. You can take advantage of this tactic, too, as this is one of the most reliable techniques for being noticed by other potential followers.
Most successful social media influencers agree that hosting contests is the most interactive exercise possible. It is way better than posting attention-grabbing posts. An example of a Facebook contest is this: “We’re giving away an iPhone12 this New Year. To join in the contest, like and share this post and tag 3 of your friends in the comments section!”
Buy Facebook Likes
Many Facebook users now buy Facebook likes to establish a credible Facebook business page. For most people, the number of likes you have determines how trustworthy the brand is. It also leaves a good impression on potential followers, customers, or clients.
However, this method is not advisable in the long run. You can’t get any genuinely engaged followers by buying Facebook likes – this method is merely a metric. This method is only an effective jump-start for a newly built brand.
Some of the most reliable platforms where you can buy Facebook likes are Media Master, SocialViral, Famups, and Views Expert. Take note, though, that nothing beats getting real likes from people interested in your page.
Facebook is the most popular and effective social platform for boosting your brand. Hence, the importance of gaining likes on your page and content. All these followers can help you have big growth opportunities if you shuffle your cards right.
These tips are proven and tested and will surely help you gain more likes on Facebook. Try integrating them with your social media strategy and watch your goals come to life.