If you enjoy sharing content or you’re a business trying to reach your target audience, here are 15 ways to get more post reach on Instagram. Before we get into each of the 15 ways to increase your Instagram reach, let’s take a quick look at some of the reasons why you should be using Instagram as a way to increase your organic reach on your social network as a whole.
- Over 1 billion people use Instagram every month
- 51% of users are female, and 49% are male
- The average Instagram user spends 30 minutes a day on Instagram
- 50% of users make a purchase after seeing a product or service on Instagram
- Business accounts will post an average of once every day
Just like any other social media platform, it all comes down to getting your content in front of your audience. So, here at Media Mister, we’ve gathered up all the top tips from social media marketers to help you understand how to get more post reach on Instagram.
How to Get More Instagram Post Reach?
Use Popular Hashtags on Your Photo and Video Content
If you want to connect with the right audience on Instagram, you need to make sure you’re utilizing the correct hashtags. If you’re just posting images to your Instagram profile without using any hashtags, the only people who are going to see them are those who already follow you.
Take a look at other creators similar to you and find out what hashtags they’re using. This will give you an idea of what hashtags you should use. You can use up to 30 hashtags on your post. Going above this will stop your post from going live with a caption. That said, Instagram themselves recommend the golden number of 5 hashtags and to use a mix of popular tags with niche tags!
Encourage Your Audience to Engage
Instagram likes to promote content that users are engaging with. In fact, they look to how your profile engages your users as an organic ranking factor to help you find even more followers down the line. So, if you want to increase your organic reach, try to get other Instagram accounts to engage with your posts.
So, to increase your organic reach, think about those likes but know that comments, favorites, and shares are even better. The more people interact with your feed posts, the more likely Instagram will organically push your content to more users. Plus, if you use captions with “call-to-actions,” it’ll encourage engagement and shares even more!
Research the Best Posting Times for Your Target Audience
Your audience can’t see your content if they’re not online when you post it. So, it’s vital to do some research into the users that already follow you in order to post at peak times, gain some good Instagram engagement, and organically rank your content for better reach.
You can learn more about your followers and the best time to post if you have an Instagram Business account. Then, you can view your Insights in your settings. For example, you might find Saturdays at 3 PM to be the best time for you. However, this can vary, so it’s best to do some sleuthing.
Use Instagram Stories to Connect with Your Audience
Stories are one of the best ways to create a snowball effect of reach. Simply start by uploading a story to increase engagement with those already following your content. Then, use those call-to-actions we mentioned earlier to tell your followers to engage with your latest post.
Because who knows, it might not have shown up in their feed yet, but your story might be right at the top of their page when they log in. After they’ve engaged with your post, you’ll be increasing your post ranking and telling Instagram to show your post organically to new users so you can increase the post reach. Top tip: post stories that include polls and questions!
Promote your Content with Instagram Ads
If you’ve got a new Instagram profile and you’re looking to get a kick-start, it might be worth considering using Instagram Ads. With an Instagram Business account, you have a few in-app advertising options that are pretty simple and can be a little lucrative at the same time.
Step 1: In the Instagram app, choose your goal, whether that’s more profile visits, more messages, or something else.
Step 2: Target your audience with the choice of finding your own followers or letting Instagram do the work.
Step 3: Set your budget and duration but know that it can sometimes take a few more pennies than you might think just to make a dent in post reach.
Use Instagram Reels Effectively
They’re fun, engaging, and short videos part of an infinite scroll with an uncanny similarity to TikTok’s. But they’re also one of the best ways to get kore post reach. Instagram will show Reels to audiences that it thinks will like them. So, just by frequently posting Reels, Instagram will understand your target audience and improve your organic reach.
As well as this, to boost engagement, even more, you can use the Remix tool to create content with Reels that other users have already created. Then, you’ll be potentially reaching other existing audiences. Then, when you engage users to Remix your own Reels, you’ll have an even bigger reach.
Tag Brand Partners with Instagram Business Accounts
Brands love user-generated content. Because users love to see relatable content made by people, so, try and reach out to ones that you think maybe open to collaborating with you. While you might have to do this for free initially, it’s a great way to reach wider audiences.
Once you’ve worked with a brand, you can use the branded content tag to show audiences that you’ve worked with them and highlight it on your post. So, your audiences will have another reason to like, comment, share, and more. This also lets your partnering brand check post insights so you can plan your next collaboration.
Effectively use Highlights
You can use Highlights to do more than just share stories you’ve previously posted. For example, if you’re a brand, no matter what the size, product, service, or conversation you’d like to have, use Highlights to promote yourself. Just create custom thumbnails and share them on your page!
That said, if you’re an influencer, use Highlights to demonstrate all the different things your audience can expect from you. So, it’s slightly different. This helps to keep both new and existing users and followers on your Instagram profile, so they’re engaging with more of your content.
Create More Video Content
There’s really not much more to say here. Instagram recently announced they will now be prioritizing video content more on the platform above anything else like your general 1:1 picture. Alongside that, video content also helps improve your engagement by keeping a user watching your content instead of scrolling past.
Optimize your Captions
Number 2, all the way at the top, pretty much says it all; with your captions, you need to be sure you’re writing words that help to engage your audience, whether that’s telling them what to do next or asking them a question.
Encouraging users to engage is a great way to improve your reach. Asking questions can help you make sure the next post you post is definitely going to be something that is worth engagement from new and old followers.
And, giving directions through those call-to-actions, we keep mentioning helps make sure your followers remember that a double click or a scroll to your previous post means something to you and to them on Instagram.
Have Live Video Conversations with Instagram Live
If you’re serious about how to get more post reach on Instagram, going live is one of the best ways to reach your audience. You should think about going live anytime you make a new Instagram post. Whenever you go live, Instagram will notify your followers and encourage them to come and watch. But this is only useful when they’re online.
So, to make sure all your followers know when to be online, head back up to tip number 6 and find out how to boost reach with Reels and add a countdown clock into the mix. This can help convert your followers into dedicated fans!
Geo-Tag and Localise Your Instagram Posts
One way to reach a wider audience is to use geographical tagging, but this isn’t the most popular and can sometimes be limiting. That said, by adding a location to your posts, you might reach users who wouldn’t normally look for content using your hashtags.
This is most useful for you if you are on Instagram Business as a brand, as it helps target audiences that are local to where you are based. Or, as an influencer, you can tag locations you’ve visited and reach audiences that also enjoy those locations!
Collaborate with Influencers
Reaching out and working with influencers that already have an audience is a great way to grow your own Instagram profile and individual posts. Much like partnering with brands and Instagram Business accounts as it helps to bring two audiences together and increase your post reach through more channels. It’s a win-win!
To begin, you’ll want to be on the lookout for creators who have a similar audience to you or those with an audience you would like to connect with. Then, contact, create and grow! What’s even better is that Instagram has now released their Collaboration tool, so only one of you needs to post while still allowing the both of you to reach each other’s audiences as you effectively post together!
Interact with Your Target Audience
Find the audience you want to connect with and take time to interact with their content with likes, comments, and shares. But, make sure that, when commenting, you’re taking the time to write something unique, conversational, helpful, and genuine. Otherwise, users might not appreciate generic comments as they won’t feel honest.
Buy Instagram Post Reach
The final top tip is the quickest and easiest. Plus, it’s not too harsh on the pocket strings, either. If you’re still struggling, then a guaranteed solution is to buy Instagram post reach from GetAFollower.We have delivered millions in engagement type to boost Instagram post reach, and we have over 10,000 satisfied customers in doing so.
Here at GetAFollower, you can buy Instagram post reach at reasonable prices to help improve your Instagram presence and boost your growth. Now you know the top 15 tips on how to get more post reach on Instagram; the only thing left to do is post!
It might feel daunting at first, but as you begin to implement our tips, you’ll see the results in no time. With consistent posting and regular interaction with your audience, your Instagram reach will simply snowball. Then, check out our other articles for more advice on growing your Instagram following and more!