It is easy to see TikTok as just one more social media platform in an already crowded sector of the internet, perhaps even one aimed at a predominantly younger audience and known mainly for stream clips of 17-year-olds in funky outfits lip-syncing to the latest popular tune. That doesn’t sound like it is a serious enhancement to your brand business, does it?
Well, it’s time to think again. Recent statistics show that over one billion people access TikTok every month, averaging around an hour a day there. With this in mind, perhaps it is worth finding out a bit more about the site and how it can complement and promote your brand or business, after all.
What Is TikTok and How Does it Work?
TikTok evolved and grew out of a previous application called Musical.ly and is designed to allow its users to make and share 15-second videos. These are usually set to music and, more often than not, feature choreography, as well as all manner of filters and effects.
Also popular on the site are comedy skits and jokes, life hacks and tutorials, footage from challenges, and other meme-style content. Just as YouTube was able to launch the careers of comedians and content providers in the last decade, TikTok is becoming this decade’s launch pad.
This may not sound that important, but TikTok is the world’s fastest-growing app and, no matter what type of brand or business you have, its ever-increasing popularity is something that you should not ignore.
Setting up an account is quick and easy; it takes the usual form with all of them, now standard, login processes such as being prompted to sign up using your phone number, email address, or pre-existing social media accounts. Set up your bio, ensure that people who visit your site will be able to get key information about you and your brand easily, and you are ready to start.
The first thing that you will probably want to do is create your own content. You can open your camera to enable you to input your visual content and from there access all manner of elements, music, filters enhancements, text effects, stickers; the options are almost limitless. And don’t worry about quality; TikTok is known for raw and unrefined content; it is the idea that counts.
Why Shares Matter?
On TikTok, like most social media sites, shares matter. All engagement matters, but shares are the best way to get your content distributed across a wide number of friends and followers, and therefore your brand or business noticed.
Shares, more so even than likes and comments, have a major impact on your popularity on the site, and the more popular the profile, the more likely the TikTok algorithm is to select your content to be boosted across the app, potentially even placing it on the Explore Page, which can be life-changing for your TikTok career.
If this should happen, there is a higher chance of all of your content being prioritized by the algorithm since it has already identified your account for creating highly engaging content. So if shares matter, how can you increase your chances of gaining this all-important currency?
How To Get More Tiktok Shares?
Create Attractive Content
More than anything else, your content needs to be attractive and engaging. That means that it needs to hook the watcher within the first few seconds and then is so unique that they stay to watch the whole video. It’s all about making a big impact in a short amount of time.
Upload High-Quality Videos
TikTok might be known for having a lot of content that is “rough and ready,” which is more about the idea than the professionalism of the delivery, but if you want to really stand out, you should aim to rise above this level of content.
TikTok has plenty of post-production features, filters, and add-ons, explore their potential, add plenty of poise and polish to your videos and develop your own unique style. People will return time and time again.
Use Trending Sounds and Effects
You have to move with the times. If you are adding musical content to your content, a cutting-edge track from the latest artist is much better than a popular song from the past. Similarly, as styles and effects come and go, in and out of vogue, take note of what is fashionable and where the trend is heading.
If you get good at this, you will find yourself influencing where things go next rather than waiting for them to happen and merely reacting to the latest fad.
Use Relevant Hashtags
Having a great hashtag game is essential. Hashtags are what drives searches and connectivity on the site, and so if you are looking to find your audience of like-minded followers, smart hashtags mean that they will probably find you first, rather than you having to go looking for them.
Know When to Post New Content
This depends largely on the nature of your audience, but once you know who your friends and followers are, you can make sure to upload videos at a time that suits them.
There is no point in posting a TikTok video aimed at college students when they are in lessons, just as there is no point posting content aimed at an audience on the other side of the world if they are in bed, fast asleep. Know your audience and post to suit their schedules, not just yours.
Be The First To Share Content
Remember, TikTok, like most social networks, isn’t about getting your own content shared; you can raise your profile by sharing others’ content with your friends, especially if you are the first to do so.
Not only does this keep your profile active, even when you don’t have any new content to post, but the creator of the content is also likely to do the same for you, putting your work in front of a whole new, untapped circle of potential followers.
Buy TikTok Shares
One of the secrets of TikTok is the fact that the algorithm that it uses to promote content can’t differentiate between organic shares and those bought from legitimate sites, so purchasing additional shares, especially in the early days when you are looking to get a foothold, is a great idea.
In fact, in the modern market, it is how everyone starts. And if you are going to buy TikTok shares, the sensible move is to buy them from a reputable site such as GetAFollower.
GetAFollower is one of the oldest and best-established businesses dealing in social media enhancement and booster packages, and we have built up a positive reputation supporting brands and individuals looking to raise their profile and increase their popularity.
At GetAFollower, we have helped thousands of TikTok accounts and delivered millions of TikTok shares to our many clients. These shares are driven from real accounts, actual people rather than automated bots or dead links. These are the people who would have found your profile and shared your content eventually; all get we do at GetAFollower is speed up the process.
We have a proven track record for being fast and reliable, and we offer a moneyback guarantee in case you are not totally satisfied with the service that we provide, although, with tens of thousands of satisfied customers and a steady flow of positive feedback to our name, we are totally confident that isn’t going to happen.