When it comes to music streaming, Spotify is the number one recommended platform by music lovers. It’s the go-to music app for most people, and that’s why creators choose it for serving their content. Some artists have been found asking how to get more Spotify plays.
This question is asked by new and old creators alike; that’s why it will be our topic for today, and we’ll find out the answers to this question. Before we jump straight into the tactics, let’s talk about the platform first. Spotify was launched back in 2006 and soon established itself as a top dog among music streaming platforms.
Imagine, Spotify was there when Soundcloud wasn’t even launched, and amazing, isn’t it? From then on, this platform has gotten more and more popular, and now it’s got more than 165 million premium subscribers. Also, reports say that there are about 1.2 million artists on this platform with more than 1k listeners. Figures speak for themselves; Spotify really is awesome.
Now, we come back to our original question of how to get more Spotify plays. The stats are pretty solid, and you’ve got a great audience to cater to, but you’ve also got competition in whatever genre you’re playing. A bit of a problem, isn’t it?
So, it’s time we give you a bit head start on your competition with all these amazing tips. These simple tricks will not only bring more plays for you but will also boost your Spotify profile and will make Spotify’s algorithm work for you. Now, let’s dive in.
How to Get More Plays on Spotify?
Before you start going through the tactics, we’d like to tell you that all these tips and tactics are trusted by Spotify experts and will help you achieve your goal only if you apply them correctly and consistently. On this note, let’s jump straight into the tactics.
Upload Great Tactics
As an artist, it’s your duty and to pour your heart into the music you make and give the best product to your listeners. This is where the journey for how to get more Spotify plays begins. You need to make sure that the tracks you’re making are not good; they should be great!
No matter what your genre is, remember that the platform you’re competing on has more than 1.2 million artists, and there’s a good chance that at least a thousand of them are in your genre. So, if you’re to compete with them and get more plays, then you need to create better music.
To bring in the best, you need to give your craft time. Listen to other great artists of your genre and find inspiration from their work. Be your own critic and think what your audience would like to hear. Once your track passes the quality control, only then post your music on Spotify.
Claim Your Profile as Artists
You might be an artist, but people won’t know it on Spotify until your claim your profile as an artist. Go to “Spotify for artists” and then make your own artist page. You’ll get access to lots of advanced features, including customization and modification of your own artist page.
The most helpful tool that this step will give you is the analytics tool. With the right use of this feature, you’ll be able to learn from your own mistakes and hits. You’ll get to know which of your tracks did well, and you can make more of those and avoid which people didn’t like.
It also adds that little glorious blue tick on your profile that shows people that you’re not a listener but an artist. Having it makes you look more trustable, and people start following you once you complete this step successfully.
Promote on Other Social Media
Promoting your music is the first thing that you should do after uploading it on Spotify. Now, there are tons of ways to do that. You can rely on word of mouth or let the Spotify algorithm decide, but the best way is to use social media for this job.
Social media platforms have made the promotion part of marketing very easy. All you have to do is copy the link to your profile and then post it on your social media accounts. You can go with Facebook, Instagram, Snap Chat, and even linkedin for that purpose.
The main goal here is to bring your social media traffic to your Spotify account so that your friends and followers check out your music and you get more plays. This step is very important in our quest for how to get more Spotify plays, so you better apply it properly.
Add it to Your Website
Got a personal website? Awesome! As soon as you’re done with promoting your music on your social media profile, paste a link on your website as well. There are two things that you need to keep in mind for this step to work.
First is the nature of your website. If you own a website, but it’s about business or any subject that’s not close to music, then it would be a bad idea to paste your Spotify profile link there. Why? Well, because no one cares about music while reading a serious blog about stocks.
The second important thing is the placement of the link. Always paste it on a place where the user can easily see it. If you place it in the footer of the website or in any middle section, then there’s a chance that your audience might miss out. So, always be careful with the positioning.
Consistency is one of the very important factors when it comes to answering how to get more Spotify plays. Of course, you need to ensure high quality and everybody knows that quality takes time, but it doesn’t mean that you upload randomly after huge gaps.
There needs to be a fixed time and schedule for your releases. It gives the audience something to wait for and gives them the excitement of anticipation. Senior artists recommend that you make a content calendar and then upload tracks according to that.
You can even upload one track in a month, but you need to make sure that you upload your next track on the same date next month. That’s what consistency is, and it’s what you need in order to engage an audience and get more plays.
Consider this feature as pre-ordering the music before it’s released. We know that it seems a bit irrelevant, but it plays a very important role in increasing your plays. See when someone pre-orders your music; he gets a notification when it’s released, so it ensures a play for you.
Now, imagine thousands of people doing that. Yeah! That would surely boost your profile to the top. So, always make sure to try and convince your audience to pre-save your tracks to ensure that you get plays from them as soon as it hits their library.
Submit to Spotify Curated Playlists
Before we get into this heading, you need to understand the importance of playlists. People these days don’t have enough time to search for songs and make their own playlists, so what they do is that they trust Spotify’s choice and stream its curated playlists.
The majority of the people using Spotify don’t search for music, they go with the playlists, and that’s why submitting your music to Spotify curated playlists is so important. You can get more plays through playlists than individually serving them to the audience.
Approach Independent Playlists
Well, suppose you’re not lucky enough to get your music into Spotify’s curated playlist. Don’t worry! You’ve got another option. You can always approach an independent artist and request him/her to add your song to their playlists. Many famous artists make playlists on Spotify to promote their music and uplift the community by featuring their songs.
To get your music on an independent playlist, you first need to approach the artist from your genre and share your music with them. If they like your music, they will make sure to add your track to their playlist. Playlists are an important answer for how to get more Spotify plays, and that’s why you need to make sure that your tracks make it to a playlist.
Make Your Own Playlists
Even if your music ends up featuring in a curated playlist or someone’s personal playlist, you need to create playlists of your own. Why go through the trouble, you might ask. Well, there are two major reasons why you should do it.
The first is that having playlists makes it easier for you to categorize your music. There are sub-genres in every genre, and obviously, when you create music, you don’t just play with the same tune. So, by using playlists, you can categorize your music in sub-genres and according to mood.
The second is that it makes it easier for a listener to just come and listen to your playlists on Spotify. If you’ve got your music nicely divided into playlists according to sub-genres and vibes etc., it will make the decision-making process faster for listeners, and hence you’ll get more plays.
A good track image is very important and serves as a deciding factor for listeners to either listen to your song or not. Most people judge music by its cover and just click on a track if they find its cover nice and aesthetic. That’s why you should focus on creating great album art as well.
Success doesn’t come overnight, and no one becomes a star after a couple of tracks. You need to be very patient and keep on the hard work until you finally make it to the top. This is what great artists preach; “be patient and believe that you’ll make it.”
Have faith in yourself and in your music. Believe that you can do it; believe that your music is awesome enough to win people’s hearts. This is probably the most important answer for how to get more Spotify plays, as some people give in to despair before they reach their goal.
Stay positive and keep working hard!
Share it Everywhere
Drop it like it’s hot! For your music to become word of mouth, you need to spread it like wildfire. Share it with everyone you know, and on every one platform, you have an account on. Marketing yourself is the quickest way to get more plays.
As an artist, it’s one of your responsibilities to be an upstanding member of your community. Always look out for newcomers in your genre and help them establish their image. This will not only grow your community but will help you grow as an artist.
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Patience and hard work are important when it comes to making your name as an artist. So, never give up and keep always keep working hard. We hope that you got the answer for how to get more Spotify plays in today’s article. If you want more content like this, then keep following us as we bring fresh content regularly for you guys.