How to Get More Visibility on Instagram: 16 Expert Tips

Are you a business owner or influencer looking to increase your visibility on Instagram? Or perhaps you’re just a regular Instagram user hoping to gain more followers and interactions on your account. Either way, it’s no secret that getting noticed on Instagram can be tough.

With millions of photos and videos being shared every day, standing out amongst the competition can feel like an uphill battle. But fear not! By following a few simple tips and utilizing the power of the Instagram algorithm, you can increase your chances of being seen by more people and growing your personal brand online.

In this article, we’ll be discussing how to get more visibility on Instagram by maximizing your photo and video content, utilizing hashtags and interactions, and understanding the metrics that drive the IG algorithm.

By understanding the habits and preferences of Instagram users, you can effectively reach and engage with your target audience and stand out amongst the sea of other IG accounts. So let’s get started on your journey to increased visibility and success on Instagram!

16 Proven Tips to Get More Visibility on Instagram

Here are expert tips on how to increase your visibility on Instagram:

Enhance Your Profile’s Appearance

Most people use their Instagram accounts for almost one hour each day. As they spend this time on the platform, there are several businesses, brands, and influencers fighting for their attention. A critical component of increasing your visibility is keeping your profile aesthetically appealing.

Use skilled designers and photographers to ensure your photos and other content pop. On a low budget, invest in a smartphone with a great camera and get snapping! Another thing that makes IG accounts unappealing is when a bio does not have complete information about the brand.

Don’t overlook this, as it is a great way to insert relevant keywords. By improving your profile’s appearance, you will improve your visibility and ultimately make it easier for your audience to find you.

Post User-Generated Content

Your brand becomes more relatable, and your perception increases when you post user-generated content. This refers to content your customers post or create when they interact with your brand. Instagram users observe the lives of others and take suggestions on what they should do based on the experience other Instagrammers have.

When you post content from people who have positive experiences with your brand, others will be encouraged to purchase, interact or follow your page. This increased engagement will ultimately improve your ranking on Instagram.

Prioritize High-Quality Content

High-quality content is engaging content. While your brand is valuable, and there are many people who would benefit from it, you will not experience more visibility if the content is “sloppy.” Ensure you only publish great content.

This approach will increase brand perception and help you reach a wider audience. Keep in mind that while high-quality content is a priority, you can still benefit from low-quality content you repost from your users (user-generated content).

Upload More Video Content

Forbes has declared video marketing the “king of content.” In 2023, you should place special emphasis on uploading more video content. It goes without saying that posting more interesting videos will increase engagement and, ultimately, your page’s visibility on Instagram.

It’s also a known fact among digital marketers that Instagram’s algorithm favors video content. Ensure the videos are high-quality but don’t worry about getting too technical and cinematic. Even behind-the-scenes videos will reap great results.

Instagram users base their perception of your brand, services, or products on the quality of the images you post. Take a look at the pages you interact with the most. You’ll notice that they all have an attractive visual presence.

We live in an age where good quality cameras or smartphones are readily available. If you want to grab the attention of your audience and increase your Instagram visibility, give careful thought to what you are using to capture your images.

Leverage Geotags

It’s good to strategically use geotagging when posting on Instagram. Users often interact with the locations in their search results to find relevant brands and influencers. You will miss out if you do not leverage a specific location when posting.

This is one of the ways that emerging, and successful brands are increasing engagement. The history of your usage of geotags will also inform the algorithm that you are trying to reach a specific subsection of the market.

Embrace Right Hashtags

Strategic hashtag usage is still among the top tips social media marketers are using to increase visibility and ranking on the platform. Instagrammers still follow trending and popular hashtags to easily discover content they find to be relevant.

In addition to using geotags with your posts, do hashtag research and make it easier for your preferred audience to find you. Using hashtags will result in more people finding your business and engaging with your brand.

Optimize Your Captions with Targeted Keywords

Hashtags are great, but Instagram has recently made captions a major part of what determines pages and content that is returned when users search the platform. This means that when you post with just emojis and hashtags, you are missing out on a huge SEO or visibility opportunity.

After you research relevant hashtags to insert in your caption, take the time to optimize your descriptive captions with targeted keywords. When you do this, ensure that the content flows naturally and connects with your audience.

Also, avoid using the same caption for multiple posts. Ensure each caption is unique and has a different variety of strategic keywords. You will see a notable difference in interactions when you take this tip seriously.

Timing Your Posts for Best Results

It’s important to find the optimal time to post on Instagram. An article by Buffer suggests that it is best to post when our audience is online. This seems to be a straightforward point, but there are still many brands that do not take the time to analyze their insights and identify their audience’s peak hours.

Knowing when your audience is most active on Instagram will help you schedule postings more effectively. When developing your content calendar, it’s vital to know your audience’s online hours.

Be Active & Persistent

Posting frequency is critical on social media. While Gary Vee, a popular social media influencer and marketer, suggests that you should post as often and as frequently as possible, there is a sweet spot that all brands must achieve.

You must balance your resources and your audience’s appetite for the content you desire to share. Above all, ensuring you are quick with your responses and seeing to it that you maintain an active social presence will help to build great relationships with your audience and increase your visibility on Instagram.

Stay Relevant with the Newest Trends

Yes, we know this tip might lead to a bit of hyperventilating, given that trends are coming and going every second, but there are trends relevant to your market and social media usage that will be useful to note.

When you leverage the latest trends, sounds, and editing styles, your audience will have a positive perception of your brand, leading to more engagement. Staying updated on the newest trends will also increase your chances of appearing on Instagram’s explore page.

Take Full Advantage of Instagram Features

Instagram is loaded with features brands can strategically use to increase searchability and awareness. It’s important that your team stays aware of these features while incorporating the newest trends.

Features like IGTV, Reels, highlights, carousel posts, stories, and notes provide a different way to engage your audience. We hope you aren’t afraid of memes and creative graphics because those are among what most social media users enjoy seeing on their feeds.

Capture Your Audience with Memorable Stories

On the subject of Instagram features, we must highlight the importance of using them to share fascinating stories with your Instagram users. Instagram stories are great for this, but this doesn’t mean it is the only place you can share compelling tales with your audience.

When you are strategic with storytelling on your Instagram feed, your audience will like, comment, and share your comment far more often.

Stand Out on Instagram with Reels

Another great feature that will make your page more engaging is Instagram Reels. Reels are short-form videos that are shared on Instagram. It appears that Instagram is currently prioritizing Reels as they seek to grab some of the market shares back from TikTok. Use engaging Reels to share stories, connect with your audience and increase your visibility on Instagram.

The rise of going live and evidence of its benefits is visible among gamers. Brands of different industries can also greatly benefit from going live periodically. When you go live on IG, your followers will be notified, and your life will be shown at the front of their stories. This increases the chances of your stream being discovered.

Going live gives you the opportunity to interact with your audience in real-time. It’s a great way to answer questions from your audience and provide content with information or demonstration they wouldn’t otherwise consume.

Boost Your Post Engagements

It’s time for the tip of all tips. Are you ready? Okay, let’s go. All 16 tips we’ve shared above are critical to increasing your visibility on Instagram; however, the main thing you need to focus on is increasing the amount of engagement your high-quality posts receive from real accounts.

Pay attention to what impacts the number of shares, likes, and comments you receive. When your current audience appreciates your content, they will share it with others and increase the reach of your content. A great way to increase the number of shares you receive is by purchasing them from GetAFollower.

We offer Instagram shares from authentic users that will help to boost your brand’s visibility and ranking. It is safe to buy Instagram Shares from us that help to give your account a sense of credibility and authority.

Final Thoughts

The tips shared in this article are all proven ways of getting more visibility on Instagram. As you implement each expert Instagram tip, you will see greater engagement and, ultimately, more sales. Instagram is always evolving, and we are always here to provide you with advice on how to best manage your presence on the platform.