Twitch is by far the most popular live-streaming platform for games. With over 62 million hours watched every day and 8.5 million content creators to choose from, it’s no wonder up-and-coming gamers are scrambling to get noticed on Twitch.
However, with so many users and streams on the platform, it can be difficult to stand out and attract viewers. Like any other social media platform, it’s all about views. The more views your channel gets, the more revenue it’s likely to generate. But to get the views and subscriptions, you need to attract attention first.
So, if you stream on Twitch and want to stand out from the ever-growing pack of hungry gamers, keep reading. In this article, we’ll explore some strategies for getting noticed on Twitch and building a successful stream.
12 Tips to Get Noticed on Twitch
Growing your audience and getting noticed on Twitch isn’t something that happens overnight. But with focus, determination, and some killer tips from us, you’ll build a strong foundation for your future success. So strap in; here are our 12 foolproof ways to attract viewers on Twitch.
Build Your Brand
Grow your Twitch following effectively by building a consistent, recognizable brand. Even if you think it’s odd to consider yourself this way, creating a unique and personalized brand will let your audience know precisely what they’ll get when they tune in.
In addition, consistent branding gives your streams a well-defined focus, whether it’s gameplay tips, comedy, reviews, or other types of content – the clearer your branding, the easier for viewers to understand what you offer. Essentially, your brand is how you want the Twitch community to see you.
To build your brand, design a creative logo that is recognizable and appropriate to your audience, niche, and personality. Then, choose a high-quality graphical layout. Finally, as you start your streams, ensure you pick engaging titles that are a mix of clever and informative. Remember, they need to be clickable, not clickbait!
Play the Right Game
Choosing the right games to stream is a mix of science and art. An ideal game would be one you are passionate about and good at. It would also be popular enough to guarantee a large viewership but with low competition, so you don’t get lost on the search result page.
Since the popularity and market saturation are fluid, you may have to choose different video games as time goes on. However, ensure you stay in your niche and keep giving your audience what they want. This will help get you noticed, even if you sometimes choose an unpopular game. Who knows? Your stream might even be the one that causes a little-known game to start trending!
Give Value to Your Audience
Your Twitch stream is a business. Therefore, your viewers are customers who expect value in exchange for their time and money. Make sure you deliver! Of course, a stream can offer several types of value, and the path you choose depends on your uniqueness as a streamer.
For example, hugely experienced gamers are great for passing on gaming knowledge and advice. On the other hand, some personalities are perfect for game or product reviews and analysis. And remember that your personality may be the value!
If you’re funny and frenetic, maybe you’re built for speed runs or off-the-wall challenges. Some of the most popular streamers built their followings on the force of their personality and pure entertainment value. So if you pick the type of value that fits your brand, you’re sure to build an audience quickly!
Create a Clickable Stream
A clickable stream entices potential viewers with high-quality visuals and intriguing titles. While these things are essential on their own, they work synergistically to show people professionalism in your approach, which they equate with more value. So, feel free to try something exciting, like an extra flashy layout or a clever pun in your titles. They’re a great way to stand out from the pack and garner attention on Twitch.
Use High-Quality Equipment
Twitch audiences will consume your content through their eyes and ears, as with any entertainment medium. If the stream suffers from low audio and visual fidelity, they may leave you for other streamers. But if you look and sound fantastic, it significantly boosts your stream’s value.
Therefore, pay special attention to your streaming equipment’s quality. Of course, the microphone and camera are fundamental to your ability to interact with your viewers. However, you may also need to consider upgrading your internet speed if there are bandwidth issues. Finally, good software can help to prevent lag from slow encoding.
Watch and Interact with Other Streamers
Watch plenty of streams in your niche when you’re not busy with your own content. If you are active and participate in a lot of chats, people may like your personality and check out your stream when you go live.
In addition, you could even build authentic friendships with other streamers. These connections can open other avenues to getting noticed, such as frequent recommendations or even hosting opportunities.
Go to Meetups and Events
Face-to-face salesmanship is one of the best ways to make new friends and attract followers. Thankfully, the popularity of Twitch ensures that your city will host at least one or two events per year. These gatherings are great opportunities to connect with and catch the attention of viewers in your area, but you can also meet other streamers. Depending on their experience and viewership, you may even learn some additional tips to help grow your channel!
Use Social Media Wisely
Social media platforms like Twitter, Instagram, and Facebook are powerful ways to reach a wider audience. Posting your streaming schedule on social media can keep your current audience informed of what you’re up to.
In addition, you can promote your channel more generally with humorous or informational content about the games you play. Anything that could interest your audience is a great way to spread awareness for your stream.
Collaborate with Other Streamers
Collaboration is a potent strategy to build brand awareness within your niche. To get started, try reaching out to some streamers you like. If you hit it off with one, you may get an opportunity to start playing games with them. Making it onto their stream can put you on display in front of a new audience. And it works both ways.
You can, in turn, have them on your channel, providing additional value for your audience. If you can collaborate with a streamer who is more prominent than you, it’s similar to when an influencer recommends something to their following. However, on Twitch, the product is you! So get yourself out there and make the most of it!
Get Hosted by Another Streamer
Hosting is like collaboration, except that you do it when you’re not streaming. When you host streamers on your channel, it exposes them to people who watch your stream, widening their reach. Likewise, you will be seen by their viewers when they return the favor.
This strategy is most effective with fellow streamers at roughly the same level as you since the big Twitch streamers would rarely agree to host a small one.
Making a contest or giveaway part of your stream can deliver the perfect mix of value and viewer engagement. If you build up your reputation as a streamer who values your audience, it will attract many more viewers to your stream.
And that initial visit to participate in your giveaway or contest is your best opportunity to turn them into dedicated followers. Remember, it doesn’t have to be expensive or take long to be very effective – a little audience appreciation goes a long way on Twitch!
Increase Your Viewers on Twitch
To paraphrase an old adage – “You gotta have viewers to get viewers.” The Twitch algorithm leans heavily on a stream’s viewership to determine where it lands in the search rankings or recommendations. So having a ton of viewers is the best way to draw an audience.
Luckily, there is a fast way to do this – buy Twitch views from GetAFollower; we only deliver 100% authentic views. It will give your stream the social proof it needs to get even more followers, freeing you up to concentrate on making more high-quality content! Buying from us is the fastest way to meet your Twitch streaming goals!
Getting noticed on Twitch is the only way to grow your channel and start making money. Luckily, the tips on our list cover every angle, from bringing value to your audience to leveraging social media marketing. You can even leverage the popularity of other streamers or buy Twitch views outright. Whatever niche you’re in, the above strategies will help you get noticed, grow your channel, and start making money.