Streamers all over the world have been trying to go viral on Twitch since 2011. With over 140 million active monthly users, it’s getting quite competitive. Despite the daunting amount of competition, you can still attract more viewers when you use the right strategy carefully. Each factor is just as important as the next—whether it’s your chosen niche, your branding, or the creativity of your Twitch clips.
Combined, these steps create a perfect formula to help you increase your exposure, expand your audience, and go viral on the platform. No matter your background, you can make it if you put the right tactics in place. Luckily, we’ve rounded up some of the best tips to help get your stream noticed and take your digital career to new heights.
8 Easy Ways to Go Viral on Twitch
If you want to increase your chances of going viral, you need to be willing to put in the work. The good news is, it’s much easier than you think. If you start by following the tips laid out below, you’ll be in a much better position to make your stream outperform the competition.
Have an Attractive Twitch Profile
You need an attractive and engaging profile if you want to go viral. Viewers don’t just dive right into new streams; they usually check out the streamer’s profile first. It’s important to create something that grabs the viewer’s attention and makes them want to explore more of what you offer.
Design your banner to stay consistent with your logo and overall aesthetic. Remember that your viewers spend a lot of time looking at your overlays, so make sure they are visually pleasing and blend with your overall channel design. Always keep it interesting behind the camera!
Pick Your Niche
If you want to become popular on Twitch, it’s important to narrow down your niche as early as you can. This allows you to pick something you enjoy and will help you identify your ideal target audience. With millions of other users live streaming video games on the platform, it’s important to stick with what you know your audience came for.
Try to remember that the more popular your niche is, the harder you’ll have to work at standing out from others. If you find yourself equally interested in two niches and one is a little less competitive, there’s a better chance you can establish yourself as a power player.
Be Interactive with Your Audience
Interacting with your audience is a huge part of being a Twitch streamer—you need to pay attention to your audience when you play the game. Getting feedback from your viewers is extremely valuable since it will help you optimize the content you put out and stay on track to get famous on the platform.
Make sure you respond to chats and engage with your viewers in a meaningful way, so they stick with your channel. The more connected they feel, the more likely they’ll be to recommend your channel to their like-minded friends, family, or acquaintances.
Find the Best Time to Stream
Twitch might be active 24/7, but that doesn’t mean you need to drive yourself crazy and stream at all different hours of the day. Work smarter, not harder, by paying attention to peak engagement times. Research shows that the best time to stream on Twitch is between midnight and 9 AM PST.
It’s common for viewers to be active during more nocturnal hours, and it still gives you a window to stream live in other countries in different time zones. Try to plan your streaming schedule around these hours to increase your chances of reaching a broader audience and going viral.
Pay attention to your audience and what times of night your streams get the most views. Once you find that sweet spot, make sure to stick to a consistent schedule.
Avoid Streaming Oversaturated Games
One of the biggest mistakes new steamers make on Twitch is choosing a game that already has too many people playing it. The less saturated a game is, the better as long as there’s a good community in place, you’ll be able to build a solid viewership.
When you play a game with less competition, you have a better chance of gaining more views and climbing the ranks in a shorter period of time. Games with high saturation might be more enticing because of the larger viewership, but that doesn’t mean it’s easier to make it to the top. Try to find a balance between demand and competition.
Make Use of Social Media
If you want to increase visibility, use your existing social media platforms to promote your Twitch and generate interest for your channel. You can generate interest from outside audience members when you promote on all social channels, making it easy for new viewers to hop onto your stream.
The most effective way to promote your Twitch through social is to publish your gameplay on YouTube and Twitter. You can use YouTube for the more hardcore audience who likes to see a stream from start to finish and save the shorter snippet for Twitter.
Don’t be shy to double down and promote those videos regularly on Facebook, Instagram, Discord, and any other platforms you use. Remember, all it takes is one high-performing post to turn your streaming hobby into a full-blown career.
Collaborate with Other Streamers
One of the best ways to expand your online presence is to connect with similar creators. Reach out to some of your favorite streamers and invite them to play a game with you. If both of you share that collaboration on your respective social media, your visibility can easily double.
Try to slowly build a network with other creators in your space who want to collaborate and foster a supportive environment. Research shows that collaborative streams perform better than solo ones, so there’s even a built-in incentive for the people you might want to reach out to.
Start small by participating in ongoing conversations in your industry/niche and forge connections from there. Remember, collaboration improves performance for everyone, so there’s a mutual interest that makes this a fun and effective strategy!
Get Viewers Before Streaming
It’s almost impossible to get people to join your stream if it doesn’t have any views. You might be wondering if there are any direct methods to growing your viewership on Twitch, and the good news is you can buy views whenever you need them.
Luckily, it’s easier and safer than ever to buy Twitch views from GetAFollower. When you purchase authentic views from us, you’ll make a better impression on your audience, stand out among the other streamers, and speed up your profile growth.
Keep in mind that no one will be interested in joining your stream if it has only a few views. With plenty of affordable packages to choose from, there’s no time like the present to start boosting your Twitch views and get on track to streamer stardom.
At the end of the day, live streaming is all about expanding your audience and building your brand. Networking is just as important in the digital world as it is in person, so start treating your Twitch channel like a true business.
If you can achieve viral status, there’s no telling what kind of opportunities will come up for you, so what are you waiting for? When you follow the above tips consistently, you’ll improve your chance of going viral and build a high-quality, established account along the way.