YouTube is considered one of the most popular search engines out there, alongside Google, of course. With over 2 billion viewers worldwide, the opportunity to build relationships is there, so it’s up to you to harness that traction to grow your YouTube channel.
Gaining a loyal following isn’t as easy to come by as it may have been during the early years of the platform. With so much saturation, there’s no shortage of competition. Luckily, we’ve compiled a list of the best tips to help you get viewers to subscribe to your channel and improve your video rankings.
14 Great Ways to Grow Your YouTube Channel
However, with millions of channels on the platform, it can be challenging to stand out and grow your channel. Here are some strategies and tips to maximize your reach and make a successful YouTube channel.
Find the Right Keyword
When it comes to promoting your YouTube channel, there are several ways to boost your visibility, and it starts with identifying target keywords to reach your ideal audience. When doing keyword research, you want to find words with high search volume and low competition.
Try to include the most significant keywords in your video titles and incorporate plenty of relevant terms in the description to help users find content that they’re likely to respond to and engage with.
Optimize Your Channel Profile
Another key element to growing your channel lies in optimizing your profile page to capture viewer attention. Design a captivating banner that draws in users to explore your page. Since you’ve likely already done the research, you’ll know which relevant keyword might be beneficial to include in your channel name or description.
When it comes to your channel profile, you should always try to illustrate what you have to offer the viewer in exchange for their time invested in watching your content. Make sure you add links to any social media or websites for your brand and include contact details, so there’s nothing in the way of potential collaborations or other business opportunities.
Create Videos Optimized for Retention
The YouTube algorithm considers a few key metrics when evaluating content for new audiences, and retention is an important one. There are a few different things to focus on if you want to improve this metric for your own channel. It’s important that you have an idea of what your watch time is going to be before you start filming. This is especially true for long videos since there might be more setup to consider.
The best way to plan this in the pre-production phase is with a script. Once you’re ready to get the filming started, you’ll want to ensure your audio is clear and any bothersome background noise is handled. You also need to pay attention to lighting and make sure your shot looks professional and gives off the mood you intend on.
Upload Video Consistently at the Right Time
Marketing experts generally agree that consistency is the key to success in the digital world. If you want to see an uptick in your YouTube analytics, it’s crucial that you stick to a publishing schedule and regularly plan new content.
You should always upload new videos when your viewers are the most active. This way, you’ll increase your engagement rate and be able to grow your channel faster and get closer to your goal of superstardom.
Experts recommend posting at least once a week to stay relevant but posting anywhere from 4-6 times a week is also encouraged. Research shows that the best days of the week for engagement are Fridays, Saturdays, and Sundays—between 12 PM and 3 PM, 3 PM to 6 PM, or 6 PM to 9 PM.
Post Clickable Thumbnails
If you think about it, your thumbnails are the first thing a viewer sees when they’re contemplating whether to view your content. If you want to improve your CTR (click-through rate), you need to design eye-catching thumbnails that make users stop scrolling.
If you want to make sure you’re appealing to the right audience, use custom keywords in large text, arrows, and other visual elements for each of your videos. If you want to stand out among all the other creators on YouTube, you need to take your time designing clickable thumbnails that attract users to engage with your content and subscribe to your channel.
Optimize Your YouTube Videos
If you want people to watch your videos, you need to make them easy to find and to satisfy to view—in other words, you need to improve SEO. Keep the following points in mind when you upload and publish your videos to YouTube.
Optimize Your Video Title
Each time a user conducts a search on YouTube, your videos have a chance to appear in the results. Make sure you focus on the most relevant terms and consider long-tail keywords with low competition.
Create a Title with CTR
If you want to get more traffic to your videos, you need titles that encourage viewers to click on them. Take a look at what other popular promoted creators are including in their titles if you want the algorithm to recommend your content to new users.
Write a Great Description
When telling the audience about your video, you should try to sprinkle in relevant keywords to help rank in search results.
Use Tag Effectively
Include your target keyword in the video tags. Using your known keywords as a base, try to think of any alternatives that users might search on the platform. Include as many appropriate tags as you can to increase the chances of new viewers finding you.
Create and Promote Your Playlists
Depending on how much content you have published, it might benefit you to organize videos into playlists. This helps improve the experience for your visitors by preselecting content for them to view without thinking about it. When you create quality playlists that people want to engage with, it helps you stick out among the competition and rank in search results.
Engage with Your Audience
All great content creators know that you need to interact with your audience if you want to build a loyal following on any platform. It’s important that you take the time to participate in the conversation and respond to your viewers. You can pin various comments as necessary to concentrate on certain parts of the interaction depending on what suits your audience.
Cross-Promote Your Channel
One of the most effortless ways to boost your reach is to share your YouTube channel on other social media platforms. Share video clips on Instagram, Twitter, Facebook, Reddit, Discord, and any other channels you might use.
You can also keep an active blog to post about relevant content that helps drive traffic to your channel and collect audience data to build email lists and keep viewers up to date on anything you’re doing.
Turn Your Viewers into Subscribers
If you want to turn a one-time viewer into a long-term subscriber, try to interact as early as possible. At the end of each video, provide some sort of CTA to remind viewers how they can access more of your content. You should also include a call to action in each video description, just to ensure you’re providing that means for connection in more than one spot.
Make Use of YouTube Analytics Insights
In the digital age, information is everything, and getting access to the right data is more valuable than any form of currency. If you have yet to take advantage of YouTube analytics insights, you’ll be pleased to discover real-time views, traffic source details, click-through rate information, and audience demographics, among other crucial data points.
Remember, the more info you have, the better, and you should always be checking in with your analytics to identify areas to enhance and improve your channel’s performance.
Get More Subscribers and Views
Out of every potential strategy out there, the fastest way to grow your YouTube channel is to get more subscribers on your channel and views of your videos. While it might traditionally take even years to build up a significant following, you can get authentic subscribers in no time from us.
When you buy YouTube subscribers and views from GetAFollower, you can rest assured that you’re getting genuine interactions from real and active accounts. You’ll have more time to spend creating content while building your social credibility and improving your opportunities for revenue on the platform.
Collaborate with Other Creators
Of course, there are plenty of strategies to market yourself and your brand on YouTube, but one of the best ways to multiply your reach and expose your channel to a new audience is through collaboration with other creators in your niche.
There are several ways to go about collaboration, so it’s important to think about what matters most to your audience and capitalize on whatever will provide the most value. Some creators might run a contest together, while others go all out with a full-blown production.
Take some time to research other creators in your industry and try to network with some of them. The more you can connect with, the better and the higher your chances of finding someone that has the availability to collaborate with you.
Reuse Existing Top-Performing Content
One of the best ways to increase productivity as a content creator is by reusing content on other platforms. The best part about this is that you’ll already have a solid idea of which content is the most engaging and valuable to your audience.
Once you know what people like, all you need to do is create relevant snippets of your best content and continue to analyze viewer metrics to keep track of performance. You can even use your recycled content to promote your channel on your other social media profiles!
At the end of the day, if you want to grow your YouTube channel fast and experience real success, you have to decide whether you’re ready for the commitment. It might seem like a daunting task, but as long as you’re willing to show up and remain consistent, your wildest dreams are well within your reach. All it takes is starting out with the steps laid out above to start making your mark in the YouTube world.