TikTok is a short-form video-sharing social media platform that allows users to create and share 15-second fun and entertaining video. It isn’t just about creating content but earning income from it too. Yes, it’s true; you can make money on TikTok. With over 50 million daily active users, the opportunity for growth is huge.
Whether you work with branded content or monetize your own work through the creator fund, there are several ways to make money on TikTok. Luckily, we have compiled a list of the easiest ways to help you start earning as soon as possible.
6 Easy Ways to Earn Money on TikTok
TikTok has streamlined earning potential with content creation. Sure, other platforms like YouTube and Instagram allow you to earn money from advertising, but TikTok presents a much wider scope of opportunities. Keep reading to learn how you can start making income now!
Join the TikTok Creator Fund
The most direct way to earn revenue on TikTok is by joining the creator fund; however, it isn’t open to just anyone who creates an account. The whole point of joining the fund is to encourage creators to consistently put out high-quality content that will continue to draw users back to the platform.
Eligibility for the creator fund:
- Must be 18 years of age or older.
- Reside in the US, UK, France, Germany, Spain, or Italy.
- You should have 10,000 followers.
- You should have more than 100K views on your videos in the last 30 days.
The Creator Fund revenue you earn can vary from user to user and is calculated based on factors like your audience size, quality of engagement, and posting frequency. Accounts with over 1 million followers can expect to make over $2000 per post, while those with a more modest following of around 10K can expect anything from $25-$125 per post.
If you haven’t hit that 10k followers mark yet, but you want to start earning via the creator fund, you can always buy TikTok followers from GetAFollower!
The more your follower base grows, the higher chance that brands will reach out to you for partnerships. A creator marketplace is an excellent place to source branded content intended for influencer marketing. Don’t be afraid to reach out to relevant companies either; you never know what it might lead to.
Try to make sure you partner with a brand that makes sense for your page. For example, if you post cooking videos, you might want to partner with a cooking tools company or even help advertise a new cookbook.
These days, it’s quite common for people to include a donation to donate or “send a virtual gift” to their favorite creators. The best time to seek out this kind of support is during a live-stream video. Dedicated viewers can send gifts and coin donations to their favorite creators and get a sense of recognition in real-time.
You can even offer something in exchange for donations/gifts, like a promo code that can be redeemed at checkout if you sell products or even a subscription to any content you might have behind a paywall.
Businesses depend on affiliate marketing to ensure that new eyes and ears are aware of their products and/or services. Creators will be given affiliate links for products or services that they are supposed to promote on the platform. With each purchase, they earn a commission, so the bigger the audience, the more you stand to make.
Advertise Your Product
If you have your own merchandise or other products to sell, make sure you include a link to shop in your bio and remind your audience about it! Rather than seeking out new customers in a broader sense, TikTok allows you to connect with people who are the most likely to spend money on your product.
If they’re already invested in your content, chances are they will continue to support you if they have the financial means. You can even do giveaways from time to time on your lives to get people excited about new drops!
Grow and Sell Your TikTok Account
TikTok accounts with a large and authentic following are a hot commodity nowadays. Sometimes people will purchase an established account that has similar content to their own. This saves creators the time it takes to build up that initial follower count.
If you have a knack for building up accounts with a lot of engagement, this might be a great avenue for you to make money on the platform. Make sure you always maintain transparency if you want to build positive business relationships and increase your earnings.
Tips for Making Money on TikTok
If you want to build an account with longevity and a high earning potential, it’s important to go a little deeper than the surface. In order to properly engage with your audience and take advantage of different monetization opportunities, you can use the following tips to connect with your viewers.
Find Your Niche
Once you determine the niche that fits you best, stick with it. TikTok accounts are generally more successful as they get more specific. It helps you attract a target audience that will likely stick around and support your content in a way that will help you grow and earn more money.
To put it simply, you can’t expect to be successful online if you aren’t authentic. Sometimes people feel like they need to put on an act to get a large following, but that couldn’t be farther from the truth. If you want people to become invested in the content you share, you should provide something of value in return.
When it comes to promoting products, stick to the ones that you truly use or believe in. You’ll gain an even larger following over time as your genuine reputation grows.
Don’t Ditch Your Regular Content
Even if you start to get busy promoting sponsored content, try to make sure you have plenty of regular content sprinkled in there too. If viewers think you’ve ditched your real stuff in favor of ad-adjacent content, you might start to see your followers dwindle.
Remember, the most important part of making money on TikTok is growing your followers and increasing your views, so you should always have measures in place to retain your existing audience.
How Much Money Can You Make on TikTok?
In terms of how much you can make, the limit does not exist. With creators like the D’Amelio sisters and other influential creators becoming millionaires from the platform, there’s no reason to go full steam ahead with your own account.
Top 3 TikTok earners (according to Hopper HQ)
- Charlie D’Amelio: $105,770/post
- Khabane Lame: $92,270/post
- Bella Poarch: $66,829/post
As you should with any social platform you plan to use for income, review the community guidelines and terms of service. This way, you can be aware of policies and lessen the risk of accidentally putting your page at risk.
At the end of the day, your earning potential grows with your follower count, so it’s important that you do whatever is in your power to make that happen. When you gain an authentic following, it’ll contribute to positive metrics and overall account visibility and success.