As a musician, it’s important to understand how to effectively promote your music on Spotify, one of the most popular streaming platforms in the world. With millions of users, Spotify can be a key way for artists to reach new listeners and grow their fan base.
Having a presence on Spotify is crucial for any musician looking to increase their visibility and reach a large and diverse audience. Being on the platform also has the potential to bring in financial gain through streams. If you want to effectively promote your music on Spotify with a remarkable rise in plays and followers, keep reading!
12 Reliable Tips to Promote Your Music on Spotify
Check out these tips to promote your music on Spotify and increase your visibility on the platform, regardless of whether you are a seasoned artist or a newcomer.
Join Spotify for Artists
When you join Spotify for Artists, it will help establish you as a trusted musician and let you analyze your audience. Also, get the profile verified – because once the verification process is complete, you’ll receive the much-coveted Blue Tick. The Blue Tick helps build a sense of trust in the minds of potential listeners.
It will establish you as a genuine artist and suggest more people play your tracks or add them to their playlists. Another reason to get your profile verified is also an excellent way to get Spotify’s algorithm to distribute your music better. Thus, it will ensure that your new release gets recommended through the list of suggestions to listeners.
Customize Your Artist Profile
Your artist profile on Spotify is where listeners will find information about your music and decide whether you’re their cup of tea or not. So personalize your artist profile through Spotify for Artists so that it reflects who you are. You can use press shots or concert photos as your profile image and header image.
This is a surefire way to make your profile attractive and easily noticeable among others. Remember to integrate other essential information in your bio and add a schedule of your upcoming gigs. Also, manage the Artist Pick, an excellent option to feature your best or most recent tracks or albums on your profile.
Create Your Own Playlists
Did you know that playlists have now become the most popular way of listening to music, compared to albums or single songs? Plus, listeners will likely continue listening to the songs on a playlist back-to-back as each track starts playing automatically.
So it is imperative that you create playlists on Spotify to promote your music. The best way to make mood-based and genre-based playlists with relevant tracks. Once you feature the playlists on your profile, people who visit your profile will be able to discover them.
Pitch to Playlists Curators
It’s not enough to create your own playlists to get noticed. Your music must be present on the playlists created by others to reach a wider audience and attract more listeners. So make a pitch and request curators or influencers to add your songs to their playlists.
Also, use the “Upcoming” pitch portal on your Spotify for Artists dashboard to make direct submissions of a track to Spotify’s official playlists. When your songs are on various playlists across the platform, they get recognized by Spotify’s sorting mechanism as popular. It will likely distribute your music more.
Ask Your Fans to Follow
Uploading quality music on Spotify will be a waste of time and energy if there are no fans waiting to listen. A large audience is crucial for promoting music and boosting your credibility – to intrigue people who discover your music to hit the play or follow button.
So aim to garner thousands of followers a month so that a large follower count makes it easier for you to make a place on a popular playlist of any influential curator! Plus, Spotify itself will recognize your growth and push your music to the relevant audience.
Outside Spotify, you may have built a large fan base already – or you might be at the start of your career with the support of only friends and family. It’s time to bring them to your Spotify account by requesting them to follow you to grow your Spotify audience.
Collaborate with Other Artists
Since Spotify is designed to facilitate collaboration and cooperation among artists, why not make the best of it? You can double the effects of your promotional strategy by collaborating with other musicians with a similar follower count as yours. This will give both of you a chance to tap into each other’s fan base and get exposed to new listeners.
You will both get an opportunity to appear on each other’s relevant playlists as the “featured artist” – and perhaps get noticed by influential playlist curators. Besides adding to collaborators’ popularity and boosting reach, you’ll also be able to inspire and get inspired creatively. And you should also consider approaching influencers, podcasters, and musicians who like to promote young musicians!
Promote on Social Media Platforms
One of the simplest ways to get organic traffic on Spotify is through social media platforms where you’re already connected to your friends, family, and fans. Social media marketing takes serious effort, but a few simple tricks can open the chance to go viral.
Start by using the same ID on SM platforms as your Spotify profile – and post regularly about new and upcoming tracks and tours, playlists, etc. Also, share videos and interact with fans to create a personable image – and improve engagement.
Remember to create artist pages and promote music in groups and communities. Take advantage of Spotify’s social sharing features like posting a direct link as an Instagram story, pinning a song on Facebook with the Play option, or direct-messaging a track via WhatsApp.
Add Your Lyrics
Having your song’s lyrics on Spotify along with the song can engage the audience as they’ll love to sing along. Your listeners can easily find the song’s words by clicking the Now Playing bar. Plus, lyrics enhance the track’s search engine optimization, as potential listeners can search for a few words – and still find your song without knowing the title.
This helps the platform’s algorithm pick your track automatically for recommendations. Currently, you can sync lyrics using two platforms – Genius and Musixmatch. While Genius helps your song lyrics reach English-speaking, Musixmatch comes with the special feature to sync words with the song’s pace so that they play together.
Use the Canvas Feature
People don’t just listen to music but also experience it visually – which is where the Canvas feature steps into the scene. This new feature lets you add visual context to your track with a 3-8 second video instead of a static album cover. This short video will play in a loop in the background while your track plays in the front on your listener’s phone app.
This feature is not just to boost your track’s visual appeal on Spotify but also to hold the attention of the listener. Unfortunately, the Canvas feature is still in its beta phase and not available for everyone yet. So until you can access this fun new promotional tool, don’t forget to add an attractive image to your track.
Buy Spotify Followers
Your success as an artist depends largely on a large fan base, which can take a fairly long time to acquire without some push. Buying followers is the easiest way to increase your fan base – without your focus shifting from good music to music marketing.
Having a large number of followers on Spotify can serve as social proof and help establish your credibility as an artist. To obtain these benefits easily, you can buy Spotify followers from GetAFollower and enjoy steady growth of your account within no time. We provide real followers, which help to reach your target audience easily.
Also, it will not only increase your count, actually, it will promote your songs or podcasts you are sharing on the platform. So purchase followers from us today to grow your reputation and be a popular musician on the platform.
Run an Ad Campaign
Running ad campaigns on Spotify and other social media platforms can bring you song plays as well as followers. Start by creating ads using Spotify Advertising Studio, an excellent and simple tool to reach a larger audience – including free Spotify users. Also, run a pre-save campaign so that people can queue up for your upcoming release and get notified immediately, securing more plays.
And if you’re a US-based musician, use Marquee to get on sponsored recommendations! Always run targeted ads for a specific audience based on age, gender, taste, etc., so that Spotify’s algorithm pushes your music to relevant listeners. Plus, create conversion campaigns on Facebook to drive followers to your Spotify artist account.
Get on Discover Weekly and Release Radar
Did you know that besides user playlists and editorial playlists (which we have covered above), there are algorithm-based Spotify playlists? Discover Weekly and Release Radar are two such playlists that can bring you overnight fame. It’s no easy nut to crack, of course, but you should optimize your music and profile to improve your chances of getting featured on Spotify’s “Discover” list.
The first step is to focus on increasing followers, plays, saves, and engagement – and getting on playlists. Further, optimize your tracks with proper tags, lyrics, and information to maximize discoverability and reach. When you implement the steps mentioned above, Spotify’s algorithm will automatically detect your popularity and feature your tracks.
The days had passed when artists were able to wait at stores to distribute free CDs to passersby or provide discounts to their friends and family. Now you have to go digital – and get an edge over other musicians – thanks to Spotify.
If you implement the simple but effective steps to promote your music on Spotify, you will enjoy consistent growth. So let the right music marketing plan boost your Spotify presence and revenues – while you concentrate on making good music!
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