Grow your business reach on Pinterest with engaged followers
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If you’re looking to drive more traffic, grow brand visibility, and reach shoppers actively seeking products like yours, then Pinterest is the answer. With over 570 million monthly active users, Pinterest is helping businesses turn new leads into loyal customers. Also, over say they feel inspired by the shopping experience on Pinterest.
Unlike social media platforms focused on short-lived trends, Pinterest functions more like a visual search engine, where your content can appear months later. It’s built for evergreen reach and buyer intent, making it a powerful tool for businesses.
In this guide, you’ll learn how to set up a Pinterest business account, optimize your profile, and build a content strategy that drives real results.
What Is Pinterest for Business?
A Pinterest Business Account is designed for brands, marketers, sellers, and creators who want to grow their presence on Pinterest. Unlike a personal account, it provides access to Pinterest Analytics, Pinterest Ads Manager, and other features to help your content reach the right audience. This makes it easier to run ads and track your performance over time as you gradually grow your following.
Other exclusive features include the ability to customize your profile with your logo and business name, and link directly to your website. It’s ideal for e-commerce shops, bloggers, coaches, and content creators. For example, if you sell handmade candles, Pinterest users interested in candles can discover your page and make a purchase.
How Does Pinterest Work for Business?
Pinterest is a visual discovery engine, not just a social platform, allowing people to search for ideas and inspiration on various topics. Businesses can leverage this to their advantage and attract new customers.
As a business owner on Pinterest, you can create Pins (images or videos) to showcase your products or services and organize them into Boards based on themes or categories. For example, if you own a home decor brand, you can create a board named “Dream Home” or “Minimalist Home Designs.”
Remember to use the right keywords in your Pin titles, descriptions, and board names, as they play a key role in the Pinterest Visual Search feature, helping to show your content to interested users. Understanding how Pinterest works for marketing can help your brand get discovered by people actively searching for what you offer.
Benefits of Using Pinterest for Business
Is Pinterest good for business? Here are some key ways it benefits business owners:
1. Generates Consistent Website Traffic
One great aspect of Pinterest for business is that it drives steady traffic over time through evergreen Pins. A single well-optimized Pin can continuously direct visitors to your website for months, unlike Instagram or TikTok, where content fades quickly.
2. High Buyer Intent Audience
You can earn money through Pinterest, as the likelihood of a random user buying your product or service after pinning it is quite high. People use the platform to plan and buy, meaning they search with intent, not just to scroll.
3. Brand Visibility and Community Building
Pinterest Boards and content help you build a brand image and establish authority in your niche. This encourages followers to see you as a trusted source over time, similar to how a flower shop becomes a go-to for gift ideas.
4. Niche Targeting
Pinterest allows you to focus on specific interests and groups. For example, a vegan recipe blogger can target users searching for “plant-based meal prep” or “vegan desserts.”
5. Long Content Shelf Life
Pins remain visible for months, even years, making it distinct from other platforms with short content lifespans. This gets you more Pinterest marketing benefits, allowing you to gradually grow your content and brand with less frequent posting.
6. Visual Branding Opportunities
Pinterest is ideal for creating a consistent look with branded Pins. It’s akin to a fashion brand or icon using similar colors, fonts, and styles across all posts to stand out and be remembered. This helps build a strong business aesthetic that Pinterest users can instantly recognize and trust.
How to Set Up a Pinterest Business Account
To get started with Pinterest marketing, the first step is to create a business account. Here’s how to do it:
Step 1: Go to business.pinterest.com and click ‘Sign up. ‘
Step 2: Enter your email, password, and birth date, then click on “Create Account. ”
Step 3: Under “Describe your business,” choose the best description for your role, whether you’re an online merchant, service provider, agency, content creator, etc.
Step 4: Fill out the fields to build your profile. This will require your business name, region, website URL, and other details unique to your brand.
Step 5: Complete your profile with a “logo and business description”.
Step 6: “Claim your website” to access full analytics and track your Pins.
Step 7: Set up your Pinterest Tag if you plan to run ads and track conversions.
Step 8: Start creating boards based on your niche or product categories.
How to Use Pinterest for Your Business
Whether you’re a beginner or looking to grow your account, these Pinterest marketing tips for small businesses will help you build reach, engagement, and sales.
1. Buy Pinterest Followers
The quickest way to build trust and social proof on Pinterest is to buy followers, instantly boosting your visibility and credibility. This can also help grow your overall follower count, as users find your page more appealing. With GetAFollower, you can buy Pinterest Followers and be guaranteed high-quality followers from 100% authentic accounts. You also get a refund guarantee and responsive customer service for your peace of mind.
2. Try Different Pin Formats
If you’re unsure how to post on Pinterest for better results, experiment with various Pin formats like image Pins, Idea Pins, and video Pins. This helps build visual engagement and improve the overall user experience, increasing your chances of going viral. You can also try different visuals until you find what resonates most with your audience.
3. Share Problem-Solving Content
Pinterest has become the go-to platform for many people seeking solutions or planning projects. You can leverage this by focusing your Pins on helpful tips, tutorials, or inspiring content that aligns with what your target audience is searching for. For example, if you’re a skincare brand, you could post “5 Tips for Clear Skin” Pins.
4. Use Keywords Everywhere
To make your Pins rank higher in users’ feeds, you need to master Pinterest SEO, which involves using relevant keywords. By incorporating these keywords in Pin titles, descriptions, and board names, you can enhance your account’s growth. Think of Pinterest as a search engine, and align your content with what users are looking for.
5. Create Niche-Themed Boards
Create boards based on your audience’s interests or product categories, such as “Eco-Friendly Gift Ideas” or “Haircare for Curly Hair.” This makes it easier for people to discover your content, as they can search for boards that interest them and find your business. It also helps organize your account and showcase what your brand is all about.
6. Stick to Your Brand Aesthetic
Sometimes, the key to getting more Pins is brand consistency. It helps build recognition and sets you apart from the crowd, making your content instantly recognizable in the Pinterest feed. Use the same colors, fonts, and image styles across your Pins to reflect your brand. You can also use tools like Canva to create branded templates.
7. Pin with Seasonal Timing
Pinterest users often plan ahead, so they look for posts that will be needed days or weeks in advance. You can post content 30-40 days before major holidays or events, or use Pinterest Trends to discover what’s trending and when. Examples of content to create include “Valentine’s Day gifts,” “Summer Travel Tips,” or “Christmas Celebration Ideas.”
8. Add CTAs and Website Links
Guiding viewers on the next step after viewing your content can increase your engagement and attract new customers. Add clear calls to action (CTAs) like “Shop Now,” “Get the Guide,” or “See More Ideas” on your Pins. Also, ensure all Pins link back to useful landing pages, blog posts, or product listings.
9. Join Group Boards
If you want to reach a wider audience and potentially become an influencer in your niche, you should consider contributing to group boards. This allows new audiences beyond your current network to see your Pins. It can also boost your credibility and connect you with others in your field.
10. Repin What Performs Best
Check your Pinterest analytics to see how your posts are performing and track the best ones. Key metrics to watch include saves, clicks, and impressions. This identifies your best-performing posts, allowing you to repin and recreate similar content, which helps you grow faster.
How to Use Pinterest Analytics
To track Pinterest performance, go to your Pinterest Analytics Dashboard by clicking “Analytics” from the top menu of your Business account. This will provide you with detailed insights into how your content is performing.
Key metrics to look out for include:
- Impressions: How often your Pins are seen
- Saves: How many times users saved your Pins
- Clicks: Visits to your website
- Engagement rate: Total actions divided by impressions
You can also view your top-performing Pins and Boards, and use this data to understand what content works best, then adjust your strategy to create more of what your audience loves.
Pinterest Business Account vs. Personal
There are distinct features between a Pinterest business account and a personal account, some of which include:
If you’re promoting products, services, or content, it’s highly recommended to choose a Business Account. You can convert a personal account to a business account at any time via your account settings.
Pinterest vs. Instagram for Business
Here’s how Pinterest for Business differs from Instagram for Business:
The platform you choose largely depends on your business type and marketing goals. However, you can use both together for a comprehensive business strategy or as needed.
Frequently Asked Questions
Do You Need to Pay for a Pinterest Business Account?
No, you don’t have to. It’s completely free to create a Pinterest Business Account, and you only need to pay if you run ads or use paid promotion tools.
What to Post on Pinterest for Business?
You can post anything based on what your business offers. Specifically, focus on sharing content that solves problems or inspires your audience within your niche.
How Often Should I Post on Pinterest for My Business?
This largely depends on you, but a general guideline is to post at least 5-10 Pins daily. This increases your reach and engagement, but remember to prioritize quality.
Is Pinterest Good for Small Businesses?
Yes! Pinterest, with its niche targeting, buyer intent, and long content lifespan, is ideal for small businesses looking to grow their audience and sales.
Do Pinterest Ads Work for Business Growth?
Yes, Pinterest Ads target users based on interests and search behavior, allowing you to reach more potential customers and increase sales.
What Tools Can Help Manage Pinterest for Business?
Tools like Canva, Buffer, and Pinterest’s own analytics simplify account management. You can design visuals, schedule Pins, and track performance with ease.
