LinkedIn is a powerful business social network tool with over 875 million users from all around the world that can help you find success in your career or business. Whether you are just starting out, looking for your next position, building your brand page, or connecting with new people and networks as part of your personal marketing strategy, learning how to be successful on LinkedIn is essential for achieving your goals.
When used as a tool for career development, LinkedIn can truly be a game changer. For example, 44% of companies using LinkedIn use skills data to help find candidates for available positions, proving that many executives take this platform seriously and use it to fill their companies and find businesses they want to work with.
LinkedIn users include recruiters from large organizations looking for new hires and using it to post jobs, members of professional networking groups looking to expand their network, and plenty of others, including company owners, influencers, creators, and more. Clearly, LinkedIn is a valuable platform for anyone who wants to advance in their career.
But how can you get started on LinkedIn? One main goal is to have a great LinkedIn profile page, there is so much you can do to ensure this, and many actions you can take beyond that. In this article, we’ll cover some essential tips and best practices for LinkedIn.
16 Simple Tips to Be Successful on LinkedIn
If you want to be successful on LinkedIn, there are certain things you can do to make sure you stand out from the crowd and effectively represent yourself, your brand, or your business. Below you’ll learn all about creating a great LinkedIn profile, how to interact on the platform, and all of the other best practices for success.
Create a Strong LinkedIn Profile
The first thing you need to do is make sure your LinkedIn profile is up to par. Your profile is the foundation of your presence on LinkedIn, so be sure to fill it out entirely with plenty of information about you and what you do.
This includes using a professional-looking profile photo, a good banner, and writing a compelling headline that immediately grabs people’s attention. Also, be sure to include the right keywords that your target audience will look for, along with your contact details so others can reach out to you.
Share Industry-Specific Content
Once you have your profile perfected, it’s important to start sharing industry-specific content that will interest your target audience so you can start proving your expertise.
By posting articles, videos, and other forms of content within your audience’s interests, you will be providing value and establishing yourself as a thought leader in your industry. As a bonus, it will increase your engagement with the right people!
Publish Value & Engaging Content
In addition to sharing industry-specific content, you need to create some of your own interesting and engaging content to post on LinkedIn. This is key to engaging with your target audience and starting conversions. Valuable content will get shared, commented on, and noticed by others, which can be the catalyst to grow your network and business.
Including text, visuals, videos, carousels, or even a mix of different types of content can be a great way to get your message out there. This type of content not only captures your audience’s attention but also provides them with valuable information and insights that they can use in their work or personal lives.
Create Your Content for Your Buyers
If you want to attract your ideal customers, you need to create content that resonates with them and speaks to their needs. While creating engaging content is important, you also want to make sure you tailor your content strategy to align with what your buyers are looking for.
When creating content, take a moment to understand what problems your buyers are facing. Consider what they’re searching for and which hashtags they follow, then base your content strategy on these factors for maximum success. This may mean taking some time to do research to understand their pain points, but it’s well worth the effort.
Stay Active Always
LinkedIn isn’t a set-it-and-forget-it platform, and you need to be present to stand out. You can stay active by following the tips on this page, including sharing content, publishing your own content, and engaging with other users to increase your profile views and ensure your personal brand shines through to anyone who visits your page.
As a bonus, when you’re active on LinkedIn, you’ll stay up to date on industry trends and have more opportunities to connect with potential clients and collaborators.
Post Content Frequently
Are you wondering how often to post for optimal consistency? Creating a content calendar where you post three times in one week can be a great way to be consistent and see the results of your efforts. Make sure to schedule your content when your audience is most active, which studies show is usually around noon local time.
Be More Professional
Ensuring a professional presence is crucial to be successful on LinkedIn. This means being polite and kind-hearted in your interactions, avoiding spammy behaviors, and using appropriate language and tone in all of your communications.
Because LinkedIn is a professional network, to be successful, you need to make sure to act professionally at all times and understand that doing the opposite can be detrimental to your reputation.
Build Your Credibility
Being professional is important, but it’s not the only thing you need to do for a good reputation on LinkedIn. To build a good business relationship with others and find success on LinkedIn, it’s important that you build up customers’ trust by demonstrating your expertise and value within your industry.
LinkedIn’s “Open to Work” feature is the perfect way to showcase that you’re actively seeking new opportunities. When you set this, it can assist in building your credibility by showing your dedication to your career and showcasing your skills to potential employers.
Try to Use @Mentions
Posting without connecting with others isn’t going to get you far on LinkedIn. Using @mentions means tagging others in your posts where relevant in comments or photos to help you get more reach. Tagging other users can be a great way to start conversations and build connections on LinkedIn.
Whether you’re sharing a personal story or tagging brands in your niche when you share your experience with them, be sure to use @mentions in a strategic way to build credibility and engagement on LinkedIn.
Build Your Network
To be successful on LinkedIn, it is important to build a network of high-quality connections that can help you move up in your career or business. Having a highly active LinkedIn profile will be key to making yourself more visible to others and getting noticed by potential employers or clients, which can get you more attention on company pages and present incredible opportunities.
If you want to build up your followers quickly, one hack is to purchase them to act as a catalyst to help you get valuable exposure. So you can buy real and active LinkedIn Followers from GetAFollower, which will build up the brand image of your company, quickly boost your visibility, and show your network that you are a credible, established authority in your industry.
Join Relevant LinkedIn Groups
Joining groups is one of the best ways to be active on LinkedIn and engage with professionals in your industry. After joining a few groups, comb through the posts and see if there is anything you can comment on. Getting into a discussion with members can keep you up to date with industry-related news but also position you as a thought leader in your field.
Make Requests for Actions
If you want to increase engagement on your LinkedIn posts, you need to get bold and ask people to take the action you want. Posts that ask people to comment, like, or share will always get more engagement than those that don’t because many people will read and move on without thinking to engage.
Commenting on other people’s content can also be a great way to connect and encourage people to take action on your posts as well.
Make Use of Voice Messages
One great way to really stand out and get noticed on LinkedIn is to use voice messages. Leaving this type of personal message for someone you are trying to connect with feels more like a real conversation than just another comment in their news feed. It’s a great way to quickly answer their questions and interact in a way that’s much more personal than a text-based message.
Send a Connection Request
Prioritizing connection requests is one of the best ways to be successful on LinkedIn and build up your network. Be sure to send connection requests to anyone and everyone you know, as well as others in your industry, so you can be sure to be seen and heard by others.
To send a connection request to someone, navigate to their profile and click the connect button. One major tip is to make an effort never to send a blank connection request. Always add a quick personal message to ensure the person you are requesting to connect with knows who you are and what you’re all about.
Find New Professional Relationships
To be truly successful on LinkedIn, you need to be constantly looking for and building new relationships with other professionals. This involves both reaching out to others and engaging with them when they reach out to you.
The entire point of LinkedIn is to be able to connect with others in your industry, so be sure to be active on the platform and build a strong network of professional contacts. Whether you’re looking for new jobs or trying to build up your business, having a strong presence on LinkedIn can be key to reaching your goals.
Promote Your Content on Other Social Networks
Lastly, it’s always a good idea to promote your LinkedIn content with your extended network on your other social media platforms or websites, whether a blog post, article, or another piece of content.
Cross- Promoting your content on Vk, Telegram, Facebook, Twitter, Medium, Reddit, Quora, and other social platforms is the best way to drive more traffic to your LinkedIn profile, connect with more people in your niche, and get even more visibility for your posts and brand. By doing this, you can connect with more people and build a strong, engaged following on LinkedIn.
When you share on other social media networks, ensure that you are presenting it using the best practices for each platform. For example, on Facebook, a bit of text with a call to action, a link, and a scroll-stopping photo.
Whether you’re looking to be successful on LinkedIn to find a new job opportunity or just to boost your personal brand, there are many ways that you can use the platform to your advantage.
By focusing on building up your network, engaging with others, and promoting your content across multiple platforms, you can be sure to stand out and achieve success on this popular social media platform.