Learning how to get more followers on Instagram allows you to market your brand or personal profile to a wider audience. Founded in 2016 by Kevin Systrom and Mike Krieger, the emphasis of Instagram is on visual sharing and mobile use. This makes it a very useful app for personal and business brand-building.
By posting pictures of yourself or your business, people get to meet you in person. And with time, your brand becomes popular.
Let’s take a look at some stats to outline how influential Instagram is for marketing:
- It has more than 1 billion monthly active users
- Around 70% of businesses in the U.S. use the platform for branding purposes
- Around half of all Instagram users follow at least one business profile
- Instagram can create 4x more interactions compared to Facebook
- It’s the 6th most-visited website in the world right now
- 88% of all users are from outside the U.S., with India as the highest with roughly 120 million users
- Users spend 30 minutes per day using Instagram on average
- 81% of users browse the platform to look for products and/or services
These are just some of the mind-blowing statistics highlight why you need to gain followers on Instagram for your profile. The larger your audience of followers, the more people you get to interact with and influence.
If you manage to grow Instagram followers successfully, you access a number of benefits. Examples of which include enhanced reach, targeted traffic, marketing exposure boost, and more. But how exactly can you achieve them?
Well, to help you with that, we have prepared the following tips that will help you to successfully increase Instagram followers.
How to Get Followers on Instagram
While it is quite possible to grow your Instagram followers, it is not an easy task. It will require a lot of hard work, commitment, and persistence. Here are ten ways to go about this:
Choose content that’s apt for you
Instagram is about creating content and putting it out in the open. The first task when it comes to creating content is finding the right content for you. It will help to know your niche inside and out, as this will give your content creation a direction.
For some, their niche is food blogging – for others, it may be tourism. Whatever yours is, make sure it is something that you are comfortable with and know a lot about. A good tip is to choose what you love and stick with it.
Work with influencers
Social media influencing is a major trend that’s proving to be lucrative for both sides. The job of these influencers is to promote your brand and bring your target audience to you.
Different influencers have different approaches, so you will have to reach an agreement with whichever influencer you choose to help build your brand.
Find your target audience
Once you have come up with your niche and have created an engaging profile, the next thing to do will is find your target audience. Who are those that you want on your page? Which persons or group of persons will benefit from your content? These are the questions that will help you identify your target audience.
If these questions are not enough, you might want to look at pages that are similar to yours. Check the types of followers they have – this may give you an idea of who you need on your page. After finding your target audience, your next task should be to locate them.
To locate them, you need tools like hashtags, location tags, and so on while connecting with the right influencers to promote your page.
Use Instagram stories
A good way to make your page more engaging is by posting stories. Instagram stories are useful for drawing people’s attention to new posts on your feed, and this is a good way to engage your audience.
If you don’t know how to create a story, it is actually quite easy. All you need to do is to tap the arrow below the post and click the “create a story with this post” icon. Make sure your stories are interesting, and post as frequently as you can.
Use strategic hashtags
Hashtags on Instagram work by categorizing and organizing videos and photos. When you include a public hashtag to your post, the post becomes visible on the hashtag page. This page contains all posts with the hashtag, and this is a good way to introduce more people to your page.
Just make sure your post is interesting enough to get someone to leave the general hashtag page on your page. To properly maximize and use strategic hashtags, use insights to know what tags work best, include these hashtags on your Instagram stories.
Do not use spammy or banned hashtags; don’t use repetitive hashtags and avoid irrelevant hashtags. Lastly, make sure the hashtags mean what you think they mean.
Hop on trends
When looking to get more Instagram followers, trends are going to be very helpful. Keep an eye out for recent trends and jump on them. Trends do not last forever, so the quicker, the better.
Create posts with the trend as the core topic or theme. Most times, trends come with hashtags, so be sure to use these hashtags. Doing so will help attract new people to your page.
Present a perfect profile for more engagement
When people open your Instagram page, the first thing they come into contact with is your profile. It is your primary selling point and needs to be very engaging. A boring profile is a big turnoff, but an engaging profile will naturally help you get more Instagram followers.
In creating a perfect profile, you have to choose an easily identifiable username. Usernames are those that start with @. Make sure it is easy to type in and remember. Then, make sure your name is searchable and meaningful.
Remember that there is a difference between your username and your actual name. Your real name is what you include in your bio. Talking about bios, make sure your bios is interesting and engaging. Introduce yourself briefly and describe what your page is about, but keep it short and simple.
Collaborate with other brands
Collaborations help grow your brand on Instagram. If you are collaborating, make sure to do so only with the right brands.
It is always helpful to collaborate with other brands that are in your niche, as this will make your brand known to their already established audience.
Ask customers to share their photos
If each one of your customers brings in a new customer, you will double your follower count. Don’t be shy to ask your customers to share their photos and tag you. This will help others get to know about your brand and attract those that are interested.
Giveaways have proven to help boost social media pages – irrespective of the costs. You might have noticed that most Instagram giveaways ask the participants to tag a particular number of people and share the posts. These are well thought out strategies to bring more people to the page.
Giveaways are among the least stressful ways to grow your Instagram followers because you do not have to do most of the work yourself. The participants who are eager to win your prize will do it on your behalf. You just have to make sure the prize is worthwhile, and your page is inviting enough to keep newbies hooked!
How to get your first 1000 followers on Instagram
Getting your first 1000 followers is a major milestone and is the goal of every new content creator on Instagram. It might take a while to reach, but if you follow the ten tips that we listed above, you will eventually achieve this goal.
Based on current statistics, six out of ten U.S. adults make use of Instagram every day. It’s one of the most engaging platforms on Earth and might give your brand a much-needed boost.
You can also buy Instagram followers to get to your first 1000 followers. There are sellers online that hand out fake followers from fraudulent accounts, but really you want nothing to do with them. If you’re going to buy followers, they need to be 100% real followers from active accounts – nothing less.
With that all said and done, now’s the time to get more Instagram followers and build your brand. Follow the tips listed above and watch your audience grow from tens of followers to thousands.
However, you must accept the fact that the results will not happen overnight. It will take a lot of hard work, persistence, and commitment, but don’t be discouraged. Take it one step at a time, trust the process, and you’ll get there eventually.