If you understand how to get more followers on Instagram, you will have a greater opportunity to grow your brand. Indeed, today, around half of users follow at least one business profile, with a staggering 81% of Instagrammers using the platform to browse products and businesses.
Suffice it to say an active Instagram account offers you considerable opportunities for increased brand awareness and visibility. However, to achieve results for your business, you need to get followers. They are vital to have a growing account.
Followers are the people who will spread your business’s reach, enable you to get target traffic, enhance your marketing, and ultimately boost your brand awareness. Therefore, it is important to have as many as possible. Let’s look at some tips on how to get more Instagram followers.
11 Powerful Ways to Get More Instagram Followers
We’ve had a chat with some Instagram experts and come up with these eleven fantastic methods of getting more followers for your business on this image-based social media platform. Keep reading to check them out.
Optimize Your Instagram Account
Optimizing your Instagram account is the first step to achieving more followers. If you have not already got a business profile, you should make one straight away. Next, ensure your username represents your brand and is easily searchable. Keeping it simple also will help people remember it and make it straightforward to find again.
Your profile image should be branded and stand out. After all, Instagram is an image-based platform, and your profile picture is the first thing potential followers will see. Your company logo is an excellent choice for an Instagram business profile image.
After you have sorted out your picture, it is time to write some compelling text to describe your brand. Include captions or a call to action with a link to a landing page or your company website. Optimizing your profile in this way is a proven way of attracting more followers, so don’t proceed with getting it sorted.
Create Unique Content
Instagram users will only follow you if you have content that’s informative, entertaining, educational, or interactive. Therefore, ensure yours is at least one of these. You should also vary the format of your content. For instance, don’t always use just images or restrict yourself to videos.
Mix things up in your Instagram feed, as much as makes sense, by alternating between images, videos, polls, stories, and reels. Of course, your content should always be unique if you want to get it trending and maximize followers. After all, who wants to follow a business that is using someone else’s work? Therefore, keep yours unique and relevant to your niche.
Use Strategic Hashtags
Using hashtags for your posts will increase your visibility and make it easy to reach targeted audiences. Ensure the hashtags you add should be relevant to your posts. Also, search for trending and popular hashtags in your niche to attract potential followers. Also, avoid using spam hashtags, and NEVER use any that have been banned.
When you include a branded hashtag, your post will be visible on that hashtag page. Subsequently, people searching for your brand will have a better chance of finding your post and following you. Instagram insights are an excellent resource for determining which hashtags might work best for your post. If you get it right, strategic hashtags can be an excellent way to gain more followers.
You must ensure you post consistently to ensure you keep hold of your following. You should look at your followers to decide on the best time to post on Instagram. Once you have established the right times, create a schedule for your posts and stick to it.
Your posting schedule may be weekly, daily, or several times each day. The important thing is that you maintain it. Doing so will ensure your existing followers keep returning to check out your new content, and you will gain more followers.
Write a Great Caption
An engaging caption will make your post more shareable and can be enough to send it trending. Either way, you will likely get more views which will lead to more followers. The same applies to writing your call to action (CTA). Consider the action you want the user to take and write a compelling caption to achieve that.
For instance, “Click Here” has definitely had its day and will unlikely inspire potential followers. “Join Our Vibrant Community,” on the other hand, might intrigue people to find out what your brand is about.
Engage with Users
The more you interact with your followers, the more attached they will become to your brand. Therefore, engage with users as much as possible by liking, following them, or commenting on their posts. Pinning a post that’s popular with your existing followers is a good way of attracting more people. After all, if it has worked previously, it will likely get you more followers again.
Use Location Tags
You can use location tags in Instagram stories and posts to show the city or venue you captured the image or shot the video. These tags also allow your posts to be categorized alongside other content tagged for that specific vicinity.
Using a geotag in your Instagram stories can also inform users of your business’s location. It means you are likely to get more followers from that vicinity, potentially turning them into customers or clients.
Work with Influencers
Collaborating with influencers will increase your popularity and exposure, which helps to increase your followers. Subsequently, your credibility will grow, and your engagement rates will improve with existing and potential followers.
Influencers have tremendous sway within a particular niche, so ensure you choose someone who is relevant to yours. If you choose the right one, an influencer can send your brand awareness rocketing and bring in a multitude of followers.
Cross-Promote on Other Social Media Channels
Your other social media accounts are an excellent source of new followers for your Instagram business profile. As such, you should use Twitter, Facebook, YouTube, Tik Tok, or any other social media platforms to promote your Instagram posts.
On each network, include your profile link so that your friends and followers know that you are on Instagram and follow you there too. Doing so will create an opportunity for you to reach more people and gain more followers.
Buy Instagram Followers
Buying Instagram followers is an excellent way to get your profile heading in the right direction. If you have a lot of followers, it will increase your popularity rate and engagement on this platform. To get instant social proof and credibility for your brand, buy Instagram followers from GetAFollower.
More importantly, all of the followers we provide are authentic Instagram users, so you can be sure that they’ll endure. Indeed, we offer a quick, straightforward, and affordable service, meaning you can have a significant number of followers with little effort, expense, or time.
Running a contest or giveaway is a great way to expand your reach and engagement on Instagram and increase your following. Many brands include tagging or sharing a post as one of the contest requirements. That’s a great way to spread the word about your brand without having to do the work yourself. Of course, your contest prize should be something worthwhile.
Instagram is an excellent platform for growing your brand. The more followers you get, the greater exposure your business will receive, so you need to maximize these. By reading this article, you should now have a better understanding of how to grow your Instagram following and take your brand to the next level.