Podcasts are becoming increasingly popular in the digital world. Podcasts are audio recordings available online for download or streaming. They’re ideal for sharing information, opinions, stories, etc., with a niche audience. But with the growing number of podcasters, you need to get more podcast ratings to stand out.
A large number of 4/5-star podcast ratings can boost your popularity and credibility. It serves as social proof, attracting a bigger listener base to check out your content. It can increase your prospect of getting recommended by iTunes Podcast or any other media player application. Thus, you gain visibility – and a chance to monetize your podcasts.
If you want more people to stream your podcasts, focus on ratings. As a host and creator, positive feedback on any popular audio streaming service like the Google Podcast app, Apple Podcast, or Pocket Casts can enhance your confidence. So today, we will discuss ways to get more ratings to ensure maximum engagement.
15 Proven Ways to Get More Ratings on Podcast
Having more ratings on podcasts is necessary for distribution, reliability, and audience interaction. It can ultimately lead to an increase in audience and revenues. So here are some tried and tested strategies that can help you with the process.
Design Your Podcasts App
A podcast app can be a great way to build an online presence and gain ratings. With the number of podcasters exploding on popular audio platforms, standing out and drawing attention can be a challenge. That’s where your podcast app can be a game changer. A dedicated app integrated with other platforms makes you easier to find.
It will draw attention as a credible creator and generate more revenue without sharing a part with streaming apps. The app must attract the target audience, for which it needs a simple but attractive name and a memorable logo design. It should also be user-friendly and make it easy for people to discover, rate, download, and share your work.
Keep Improving Your Podcast
You must constantly work on improving the content and presentation of your podcasts. That way, the audience will become more loyal to you and engage with the content more, thus significantly impacting the ratings. And when it comes to podcast content’s improvement to get more ratings, the sky’s the limit.
Start experimenting with the format to surprise the audience. Include interviews, solo and panel discussions, live sessions, guest collaborations, and more. Use equipment that delivers good sound quality and recording with minimal background noise. But most importantly, focus on the content quality and information for responsible podcasting.
So research your topic and stay up-to-date to maintain accuracy and join recent trends and changes. For instance, if you host podcasts on creative writing, you should be able to talk about embracing artificial intelligence. You should also post consistently by maintaining a regular podcast update schedule.
Optimize Your Podcast
Optimizing your podcast content with proper keywords, meta tags, titles, descriptions, etc., is essential for search engine optimization. This increases the reach of your Podcast, increasing its chances for a wider audience to listen to and rate your content. Here are a few steps to do it.
Use Appropriate Keywords
Your target audience may look for specific words or terms on the search engine. So include appropriate search terms or keywords. For that, you must perform proper keyword research.
Leverage Meta Title and Description
A title should grab quick attention, and a short snippet on podcast pages must offer information about the podcasts. Both need individual keywords and clusters to boost your chances of catering to a larger audience.
Know Your Relevant Trends
Using Google Trends to find industry-relevant keywords and phrases can help you stay on top of hot topics that people are currently looking for. Your podcasts can be found easily on Google search results.
Transcribe Your Own Podcast Episodes
Instead of depending on transcriptions auto-generated from audio files, transcribe your own podcasts. You can define keywords, highlight crucial sections, or spell technical terms properly for more control.
Increase Speed & Responsiveness
Make sure that your podcast pages are high-speed and user-friendly. If potential listeners have to wait while a page loads and buffers, they’ll leave. Even Google won’t recommend a slow podcast profile.
Ask Your Listeners for Ratings
Asking for ratings and feedback from listeners is a vital part of improving your podcast’s performance. Many podcasters make the mistake of hesitating to request ratings from their listeners, but a gentle reminder can go a long way in securing more ratings. You can ask for ratings on every episode, either in the intro or at the end, to ensure that the request is fresh in their minds.
Similarly, feedback from listeners is essential to improve your content and generate better ratings. You can encourage listeners to share their thoughts through reviews, surveys, emails, and social media. Honest feedback shows that you care about the listeners’ thoughts and opinions and not just a positive image, which can generate more positive ratings.
Encourage Your Listeners to Subscribe
People who like to listen to your Podcast find it entertaining, informative, or thought-provoking. So encourage them to subscribe to your profile so that they can get notifications about and immediate access to new episodes. The more subscribers you have, the higher your chances of getting ratings from them.
Plus, a large subscriber base will make you look credible. It acts as a form of social proof to bring in more listeners and subscribers, further improving your chances of getting ratings. This can prompt the algorithm of the streaming platform to distribute your content. This can boost visibility among your target audience.
Remember that even regular listeners may sometimes shy away from the commitment of subscribing. So you can entice them with the promise of free or supplemental content, exclusive access to certain episodes, and more. That way, you’ll have not only more subscribers but also more 4- or 5-star ratings when people get what you promise.
Say Thanks for Every Rating
Expressing gratitude towards those rating your podcast channel can do wonders. When you thank people for taking the time to rate your content, they feel noticed and will likely go back to listen to individual episodes. They’ll recommend you to others who’ll start listening with a positive attitude – and leave good ratings.
Since podcasts help you connect with people, addressing your supporters will improve communications. You should also address those who leave low star ratings and express your thoughts on receiving positive criticism. Who knows? It might make them change their mind and go back to the rating page to improve the ratings!
Grow Your Community
The point of hosting podcasts is to build a community with the intention of sharing thoughts and ideas. So why not create a dedicated space to engage with your target audience? You can take advantage of the “Group” feature on platforms like Facebook and Linkedin. You can also use Subreddits, WhatsApp broadcasts, etc.
It’s important to make active efforts to connect with people who might be interested. You should respond to comments – and encourage listeners to join the groups, and invite others to join. It will be easier for you to post your podcast links in these communities. An active community can serve as social proof, leading to more ratings.
Give A Reward For Rating Your App
When people leave ratings, you get the reward of popularity, activities, and reach. But what reward does the listener get for taking the time out of all their activities? To encourage listeners to rate your content and show their love and support, it’s a good idea to incentivize the process with a reward system.
You can run giveaways for people who rate the app or episodes. You may also host a contest to invite others to join your community, with the prerequisite of rating your content and app. The winner of the competition can get a discount code or exclusive content access – or something more fun, like being a podcast host for an episode.
Promote via other Social Media Platfrom
Your social media profiles are where you are connected with friends, family, and fans who’ll readily show support. These are also great platforms for finding like-minded people. So promote your Podcast on Facebook, YouTube, Instagram, Linkedin, etc., and leverage your social media connections.
Post on the Podcasting Subreddit
Reddit is ideal for finding different interest groups, and you find podcasting Subreddits to your advantage. You will get lots of likes, comments – and ratings. Of course, you need to be active on Reddit, with sufficient Karma to be seen as a credible resource. But once you can meet the high standards of Redditors, it will reflect on podcast ratings.
Sign up for Online Forums
More than half of the world is on social media. So online forums on these platforms can enhance brand awareness, grow your community, and establish a wide reach. Pick your platform based on your audience, like Facebook for seniors and millennials or Linkedin for students and pros. Don’t forget to use a clear call to action to drive good ratings.
Add Link to Your Podcast’s Website
Since websites help accumulate fans, add your podcast link to the podcast site. You can add it to a blog post, landing page, etc., to spread awareness and drive traffic. Also, collaborate with influential websites for the same. Share links in third-party business listing sites for ratings or reviews. Remember to ask for ratings in a clear call to action.
Share Link in Your Show Notes
Show notes are a special section that podcasters use to provide context and background to podcast episodes. They add content details, resources, or guest bios. Include your podcast link and other relevant episodes. People who listen to your show will find your Podcast quickly and easily and can share it with others, driving more ratings.
Make use of Your Newsletter
Sending newsletters is an excellent way of communicating with the audience to gain more attention. You can send regular reminders, updates, announcements, etc., along with podcast links. In the same newsletter, you should include the option to add ratings and reviews. A dedicated section to highlight and feature subscribers and reviews.
Embed Your Podcast in Email Signature
Email marketing is an effective tool for promoting your Podcast. You can drive traffic to new episodes and build anticipation for upcoming releases. In addition, you should embed the link to your Podcast and the rating page in the email signature. Request feedback and encourage recipients to rate a podcast in the email.
Shout-Outs on and About Your Podcast
Shout-outs are a great way to address your supporters. Dedicate some time at the end of each episode to thank a listener for the rating or review. For an exciting touch, you can ask your guests to give a shout-out, especially if they are well-known in your niche. These will encourage more listeners to rate your Podcast.
Another way to utilize shout-outs to your advantage is by getting mentions about your Podcast from others. You can try influencer marketing. Or, collaborate with other podcasters, be it an established podcaster or someone with a follower base like yours. Either way, you’ll get to grow your audience – and the chance to get more ratings.
Buy Podcast Ratings
To enhance the organic methods of getting more ratings without spending a fortune on ads, you can buy podcast ratings. This is a quick and easy way to gain all the benefits of having more reviews on your Podcast. If people find your reputation genuine and constantly on the rise, it can intrigue more listeners to play your content.
Podcasts with higher ratings tend to rank higher in search engines. Plus, rapid growth in the number of ratings is a sign of authenticity and quality. More people will discover and play your content, bringing more ratings. These eventually lead to more opportunities to monetize your Podcast. And the episodes become steady revenue streams.
For best results, buy Podcast ratings from GetAFollower. We provide ratings and reviews from real users to ensure that they are considered legitimate by the audience. When the algorithm of an audio platform like iTunes detects real ratings and activities, it boosts your Podcast’s rank. So Buy podcast ratings from Us for more recommendations.
Clearly, it is important to focus on positive ratings on your Podcast besides creating good content. It’s not enough to have high star ratings. You must also ensure that the number of ratings keeps growing.
So be it an iTunes podcast or any other audio platform, ratings are essential for growing your audience, popularity, and earning opportunities. So follow an all-around strategy to ensure that you get more ratings on podcast episodes from authentic listeners.