Before discussing how to get more views on YouTube, a few important facts and figures:
- More than one billion hours of video are watched daily on YouTube
- Every minute sees another 500 hours of video footage uploaded
- That’s an astonishing 30,000 hours of new content every hour
- YouTube’s Q2 2020 ad revenue alone was more than $3.81 billion
Four figures clearly indicate the relevance, power, and potential value of YouTube. But how can getting more views help you achieve your goals? How do YouTube views work, and is it worth taking the time to get more views?
To gain views on YouTube is to make a major difference to your credibility. As you increase YouTube views, your content becomes more appealing to other users. Views are a measure of popularity, relevance, and authority – all of which grow as you collect views. As an added bonus, views also contribute to exposure and visibility on the platform.
The more popular your videos appear, the more likely they are to be promoted by YouTube. In which case, figuring out what to do to boost YouTube views could give you a competitive edge. It’s simply a case of adopting the right approach and committing to the cause.
How to Get Views on YouTube?
Of all the tactics to get YouTube views, those outlined below are the most effective of all. Combined into a broad promotional strategy, these tips, tricks, and techniques could make a major difference to your performance on the platform:
Make Quality Content
First and foremost, all the promotional efforts in the world are pointless without quality content. This is why people use YouTube – to find unique content of relevance and value to their interests. Hence, this is also where you should be focusing the most effort of all. Produce content that’s original, authentic, and of genuine value, and the rest takes care of itself.
Use Descriptive and Keyword Rich Titles
The titles you use for your YouTube videos could make or break what happens next. You only have one chance to make a first impression, so you need to get it right. Your titles need to be concise, punchy, and attention-grabbing. They also need to contain keywords of relevance to your content in order to help people find your clips in the first place.
Use Guest YouTubers
User-generated content and guest appearances can be pure gold on YouTube. This counts double if you manage to get established influencers on board with what you do. In any case, bringing a fresh voice into the mix from time to time really can make all the difference. Reach out to other publishers and broadcasters within your niche in order to propose mutually beneficial collaborations.
Success on social media is all about engagement. This means not just remaining active but joining the conversation and building relationships with your viewers. Along with keeping your existing audience on board, this also helps you convince others to check you out. By becoming a part of the community you’re targeting, it becomes much easier to attract and engage viewers. Don’t make the mistake of sitting around and waiting for them to come to you.
Use Cards and End Screens
Cards and end screens are useful for getting people to watch more of your content. If they enjoy the current video, chances are they’ll be happy to check out more of your work. Rather than leaving them to their own devices, use the tools at your disposal to show them the way. Cards and end screens are great for linking to your other clips, asking viewers to subscribe, and generally keeping them engaged.
Create Compelling Thumbnails
Two things matter most when creating thumbnails – the first of which is quality. They need to be eye-catching, unique and as beautifully presented as possible. Secondly, they also need to be unique, and of relevance to the content they represent.
Click-bait thumbnails often do the trick but will do nothing for your reputation or credibility. Never attempt to fool people into viewing content that has nothing to do with the thumbnail representing it.
Cross Promote on Other Social Platforms
Each time you publish content and YouTube, you should promote it aggressively elsewhere. This means using your other social accounts to your advantage and tapping into your alternative audiences.
If you have a main website, publish links to your YouTube profile and content pages. If you write a blog, direct your readers to your video clips. It’s also worth including your social media buttons or links as a footnote in every email you send.
Use YouTube Tags
Tags are all about helping people find similar content within a specific niche. However, tags only work when they are relevant to the topic or theme in question. Using tags excessively in an attempt to bring in as many viewers as possible doesn’t work.
If you want to generate meaningful views, you should only ever use tags that are 100% relevant to your content. They should always be used, but used sparingly and strategically, nonetheless.
Add Keywords to Your Descriptions
Just like the titles of your videos, you also need to include keywords in your descriptions to help people find them. YouTube’s search feature is primarily keyword-based, so you need to study what your viewers are searching for. However, it is vital not to take things too far and stuff too many keywords into your descriptions. This will have the opposite of the intended effect, and you’ll probably be flagged for spam.
Keep Your Clips Short
Last up, there are a time and a place for long YouTube clips. However, research has shown that shorter videos are far more likely to generate views. The longer the clip, the lower the likelihood of anybody watching it to the end.
If possible, therefore, it is a good idea to keep your clips relatively short. Limit your clips to a few minutes at the most to generate more views. That is unless doing so would adversely affect the quality of your content.
Buy Views on YouTube
This is the holy grail for most publishers on YouTube, though it seems an impossible mission for most. In reality, getting your first million views can be surprisingly simple. As all views have the same influence and effect, it doesn’t really matter where they come from. In which case, why not buy YouTube views to get the whole thing up and running?
Buying views isn’t a long-term strategy for success on platforms like YouTube. Nevertheless, it’s by far the quickest, easiest, and most affordable way to boost YouTube views in a hurry. After which, you’re far more likely to begin accumulating organic views the old-fashioned way.
If you do decide to go ahead and buy YouTube views, ensure you purchase them from a reputable provider. Other than this, it’s simply a case of combining the 10 tactics above into one ongoing strategy. Getting YouTube views takes time, effort, and patience. Nevertheless, get it right, and you could be looking at the start of something extraordinary.