If you’re looking to advance your business goals, you’re probably wondering how to grow your Facebook page, crush those milestones, and reach your income potential. As a company owner, FB traffic is your lifeline and can result in more sales and better brand awareness.
Every solid company – from start-ups to enterprises – has a dedicated page on Facebook, and in order to be successful (and reach your target market), you must consistently work and implement proven strategies to grow your reach – and give the people what they need.
Lead conversions (and, in turn, profit) can happen when your FB followers consume your valuable content and act on it – but how do you get them to see it and like your page? Increase your Facebook engagement, and conversion rates will follow.
Sure, you could pay for Facebook ads to expand your reach, but if you’re a newer business and looking to keep costs down, you’re looking for ways to grow organically. Follow these clever tactics to boost your profile and watch your brand become a household name.
11 Smart Ways to Grow Your Facebook Page
Look no further for the 11 best and smartest ways to grow your Facebook business page, get more clientele, and increase your outreach – and profit potential.
Optimize Your Page
The first step to getting a ton of new Facebook likes and growing your business is to ensure that your page is optimized. That includes a visually-stunning cover photo and a complete (and descriptive) “About section” to introduce your brand to your audience.
Facebook pages and videos can be listed in search results, so be sure to include industry-applicable keywords in your profile and your posts. Your page is a chance to show FB users who you are and why you do what you do. Take the time to make it memorable to separate yourself from others who may offer similar products and services.
Create Valuable and Engaging Content
Facebook users crave value from business pages, so consider creating unique, high-quality, and interesting posts that are relevant to your niche or industry. If you’re looking to grow your FB page, you must engage your potential followers with shareable content.
Develop a content plan and vary the type of posts, including those that are inspirational, educational, entertaining, and informative. Combining more than one type tends to do even better. Also, consider varying the format between images, videos, text, polls, and linked content.
Don’t just post and hope it does well; make a plan to check your Facebook Insights data to shape your future FB contributions. Look at participation, reach, link clicks, and reviews to analyze what’s working, what’s not, and how to adapt to improve your success.
Post High-Quality Images and Videos
Visual content is king in the world of social media, but when your images and videos aren’t the best quality, you can be sure FB users will scroll by. Videos and graphics have proven to be widely used by successful marketers across all industries – to grow, and you must do the same.
Create attention-grabbing visuals and images native to FB to get more people on your page. Sure, sharing a YouTube link or reposting IG content could work, but Facebook’s algorithm has shown to prioritize videos and graphics posted directly to the platform – resulting in more growth.
Post Reels and Stories Regularly
The video has become the preferred format for consuming entertaining, educational, and even business-centered content, so be sure to post Facebook Reels and Stories regularly. These two FB features are shorter video submissions at the top of the feed – to grab attention immediately.
Once you’ve hooked them with your valuable content, they’ll check out (and like) your FB profile to gain even more perspective about your business, how it serves its customers, and the content it provides, it’s an extremely effective way to gain traction and traffic to your FB page.
Post at the Best Time
To increase your follower count, grow your content reach, and engage your current FB page fans, you must strategize – that means finding when your audience is most apt to be online and active. It’s crucial to post tactically to reach your business goals on Facebook.
Research shows that Monday through Friday, 1:00 to 3:00, and Saturdays, offer the best opportunity to reach your audience. However, the most effective time to post depends on the demographics of your current and potential fan base.
Check out your Facebook analytics page to gather info on your top-performing posts and test posting a few different times of the day. Experiment with your content and find the time range, location, and type of post that is getting the most traction – and capitalize on that data.
Go Live on FB
Facebook offers organizations a chance to grow their page and connect with their audiences through a live-video stream. It’s the perfect way to directly engage with your followers, showcase your products, and even conduct Q&A about your business and what it offers.
Create a Facebook Live schedule and remain consistent so your fans always know when to see you. Over time, you can build a personal connection with them. Build up some anticipation to increase viewership by introducing a new product or demonstrating how an existing one works.
Invite Friends on FB to Like Page
Your friends and family are already big fans, so be sure to invite them to like your page. This is one effective way to get seen. Once invited by someone they already know, they’ll be more apt to check it out and support you.
Consider posting the direct link to your business page to make it easy for friends and family to find it and, of course, follow you there as well. Networking is key to growing a business, and inviting existing friends helps to achieve this.
Share Your Page Outside of Facebook
Gain more traffic and likes on your business’s FB page by sharing your profile and Facebook content on other social media platforms. Add your page link to your LinkedIn profile, TikTok bio, Instagram profile, on your website blog, and even in your email signature to get more likes.
While some potential clients may not access Facebook frequently, it doesn’t mean they can’t like your page and follow your content. Take the time to market yourself outside of FB to boost your business long-term.
Join Relevant Groups
Facebook boasts a lot of niches, industries, and product-specific groups. Research ones relevant to what you do, and join them. Once there, be sure to share and comment with valuable responses and like others’ content to help others in the group and get them interested.
It’s inevitable that they will then like your page and become one of your biggest cheerleaders. Avoid self-promoting, spamming your profile links, or offering irrelevant info just to get seen but be authentic and helpful – and you’ll be rewarded with likes.
Host a Giveaway
Sponsoring a giveaway or contest is a great way to get a lot of engagement. FB users love to get something in return for their attention – but be sure to make it worth their while.
Reward them for liking, sharing, or tagging you in their content, count the numbers and announce the winner! It will increase your reach when your new FB friends participate in your awesome giveaway – and attract even more likes through a network of contacts.
Get More Facebook Page Followers
Get a large following on FB and prove to other possible leads that you’re worth a “like.” Therefore buying is the best and simplest way to gain followers – So, buy Facebook Page followers from GetAFollower to boost your initial page growth and gain that coveted social proof that all platform pages work so hard to achieve.
We offer authentic Facebook followers with high retention rates and proven long-term success. This leads to the growth of more organic followers, and in no time, your page will elicit hard-earned credibility and popularity. The best way to increase visibility and overall page performance is to start out with a big chunk of existing followers and watch your business goals come to fruition.
Now that you know the steps to expand your FB reach through a successful page, take your time to investigate each one in accordance with your specific industry and audience preferences. Implement them – all of them and watch your business scale to new heights.
If your goal is to gain more sales, new followers, or even a quick boost in confidence, keep consistently working to grow your brand awareness and presence on Facebook.